The Power of Pictures in Advertising

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The aim for advertisements is to momentarily stop the audience and get their attention long enough to make an impression that gets the viewer to pick up the phone and call your company. In this information age, you want to be able to stand out among the rest. With the thousands of bits of information readily available in this digital age, most people just skim through articles and pages searching for what they’re truly after. Many of us are always on the go and don’t really have the time to stop and read what you’re offering.  One good thing about this though is you now have one advantage- to use powerful images to momentarily get consumers to stop and see what you’re offering. After all, a picture alone can captivate audiences enough to entice them to buy your product.

Source: the brandgym

Customers have always been drawn to visuals, but being more cautious these days, it’s more likely they would buy products that they’ve already seen whether in pictures or real life. Imagine selling shoes online without pictures – I bet you’d miss out on some sales!

Adding pictures to your written content isn’t as easy as it seems, however. A few years ago, adding a few pictures to ads without that much thought of the visual content was acceptable. These days, pictures must be high definition, brilliant, striking, and should be able to tell a thousand words with just a glimpse of it. If you need assistance with your marketing needs and how to best grab the attention of the potential customer, we recommend you go to Spot Digital Marketing.

Source: Lander

Here are Four Reasons Why Adding Photos To Your Ads Is Beneficial:

1. Images Grab Attention
   According to a recent study, adding images to your written content helps customers recognize and remember it. Great images call us to stop and look and pictures help potential customers to visualize the product or the type of service being offered.
2. Images Inspire and Boost Memory
   Visuals and pictures can play a big part in the inspiring engagement. Images grab the attention of a person and our brains process the information a thousand times faster than reading an ad and imagining what it is. Customers tend to feel a certain way when they see a picture and become engaged. A person who’s engaged has a higher chance of learning and retaining the information.
3. Colors Influence our Buying Mood
   Studies show that having the right color, the right hue, and the right shade in your products quickly grabs the attention of consumers. In 2014, 84.7 percent of people admitted they purchased a product primarily because of its color. Another 52 percent claimed they were not going back to certain stores because of aesthetic reasons.
4. Images Explain Tough Concepts
   Images in the form of graphs or such are an effective way to visualize and analyze data quickly. Images have been powerful tools for decades; aiding salesmen charm their customers, teachers to teach the lessons in fun and engaging way, engineers and architects to showcase their ideas, etc. The idea is to get people to understand the message quickly, and pictures were the solution.

With a growing number of clients, Spot Color Marketing, an Oregon marketing company has continually delivered expert marketing and technology services to clients. Based in Portland, Oregon and Palm Desert, California, Spot Color Digital Marketing is the perfect choice to turn to for those killer ads that you’ve been wanting.