It is said that the easiest way to make your sales is to promote your company and the brand that represents you. Nowadays there are hundreds of tutorials online on how to do the best marketing, but it is a known fact that not everything you see can be transferred to real life and business. It is hard to determine what’s right and what’s wrong when you are a beginner, and we’ve all made mistakes we wish we avoided. One of the biggest mistakes people make when they are promoting the company is that they try to include everything they’ve seen. When we do that, we create complete chaos and things look messy and unprofessional.
If you are new in the marketing business, you are probably trying to learn as much as you can, and you try to incorporate the best tips you’ve seen in your promotional process. Since you are reading this, you’ve probably realized that too much is almost never good, and simplicity is appreciated by clients, customers, and consumers. The good thing is, you’ve found this article! In this 2020 guide, we are going to give you some tips for fixing the mistakes you’ve made, and we will give you some advice on what you can do to avoid similar issues in the future. Continue reading, and use this list to create websites that sell, and to attract as many customers as you can.
1. What do you post and how often?
The first mistake we all make is trying to suffocate people with posts. We think that by promoting our products anywhere and everywhere, we are going to reach a greater audience and people are going to like our product even more.
To explain this in easier terms, let’s talk about music. Is there a band or a singer that you just cannot stand to listen to? When you think about it, why is the reason for this? The most common answer people give to this question is that someone from their friends bugged them too much with the band, and they just find it repulsive without giving it a chance.
The same thing will happen with your brand if you spam people. Yes, your customers must learn about your business, but if they see it everywhere, chances are, they are not going to like it and they will not use your services or buy your products.
Be careful about what you post, and how often you do the advertising. Make sure you draw the audience in with information, jokes, and even random things that will make them remember a better time. Promote your brand without pushing it, and find ways to be subtle without being aggressive.
2. Targeting the audience
Now let’s talk about the audience you are targeting with your marketing. Let’s first talk about your brand. What services do you offer, and which products do you sell? It is said that there is a customer for every product, but not everyone needs the same item. Another huge mistake that leads to a mess is targeting everyone. Unless you are selling water, only a certain group of people needs your services. That group can be millions of people, but it can also be no more than a few thousand.
If you want your products to be bought, then you need to stop targeting everyone. You need to find out who is more likely to invest in your services and find a way to draw them in. Hello-Spark suggests that with the right strategy, you can easily reach the right consumers, no matter if they are teenagers or the elderly. Think about this and know that if you cannot figure things out on your own, you can always ask for professional help and rely on the expertise on people who’ve been in the business for decades.
3. What’s your goal?
The last thing we are going to talk about is the owners not understanding what their goal is. This is not your fault, because when we start something new, we want to do everything right and we want to finish everything at once.
The issue with this is that when you try and do everything all at once, you lose focus and you tend to make mistakes. Something experts recommend is that you should have a goal before you start your own brand, and most of us try and follow that. However, when we start working, when we create our website, and when we create different social media pages, we are so preoccupied with everything that is going on, we forget about the drive we had when we first started the company.
If you’ve lost focus, and if you’ve forgotten about the reason behind your brand, you need to go back to the drawing board and remember what your primary goal was. Know that there are several types of goals, but there is only one that is the main one. Try not to get distracted with the small things, and focus on the thing you want to achieve.
Know that you have to use language that can be understood by everyone and you should never try to act like you are better than your customers. Use simple sentences and get to the point. Be as helpful as you can and help your clients understand why they need your products or services. When you create your website, you should not focus on quantity and know that the more widgets and distractions you put, the slower your website is going to be. Focus on quality content and make sure the things you produce put your brand in the center. Use it as a focal point, without being aggressive, and respect your clients’ opinion. Be open to suggestions and criticism, and know that people on the outside can notice mistakes easier than you can.
The whole process is a learning curve, so you are always going to have ups and downs. Just because something is wrong, it does not mean it cannot be fixed. Have patience, upgrade your skills, and know that things will get better!