Say you’re a recent beauty-school graduate or a beauty professional with years under your belt, trying to forge your own place in the industry. As you set out to start your own beauty business, what are things that you should keep in mind? How can you set yourself up for a strong head-start?
If you find yourself in this boat—we’ve got you covered. Read on to get 6 valuable tips that you can follow to grow and expand your beauty business.
Tip 1: Automate client booking
There’s no denying that we’re living in an era that is dominated by tech. As we move into the future, it’s becoming increasingly clear that even more aspects of our daily lives will be governed by all things digital.
Innovations in technology are massively shifting the business world. And the beauty industry is no exception—popular salons and beauty service providers are already leveraging this fact to bring in more customers and expand revenue streams.
As a beautician yourself who renders professional services to your clients—you can do the same—and easily too. There are several ways that you can utilize technology to attract more business opportunities and grow your reach.
An easy way that we recommend is to automate your client booking to provide your customers with a seamless experience. Given that smartphone penetration is increasing exponentially by the day and usage is expanding across age groups—it’s likely that your clients prefer it this way too.
If you’re looking for a one-stop client management solution tailored for businesses in the beauty industry, we recommend that you manage client flow with Watalook app. It’s easy and effective, and also enables you to provide more personalized experiences for your clients.
Tip 2: Get better at managing your time
It’s important to be able to manage your time well—especially in an industry that is service-oriented. Since different clients require different treatment and in accordance may demand your time differently, it becomes vital to ensure that your time is utilized efficiently.
If you find yourself becoming too tired to get any work done or running out of time to service other clients, try and understand what led to that particularly. This will enable you to avoid certain work patterns and, in the process, improve your time management efficiency as well.
Having an organized system in place that allots your time automatically and updates your calendar in real-time can be something that you should consider investing in.
Tip 3: Improve interpersonal skills
Clients want personalized experiences when they visit your salon or book your beauty services. It’s important to work on your interpersonal skills if you think that you can improve in this area. Try to exchange pleasantries with clients, note down little things about each client that you can bring up during a conversation, and remember to always keep it professional.
At the end of the day—beauty professionals are in the service industry. Providing your clients with a memorable customer experience is a sure-shot way to make them come back to you for all their beauty needs.
The beauty space has a large online presence on various social media platforms. These mainly comprise Instagram, Tik-Tok, Facebook, and YouTube.
As we had mentioned earlier, in the digital era of today, making sure that your business strategy and planning has a tech-oriented approach will put you ahead of your competition. As someone who wants to open up your own beautician business, you have to get your digital marketing strategy for social media right.
To do this effectively, you need to be abreast of what’s happening on these platforms with regard to beauty trends and current practices. Take a pulse of what the hot topics of the moment are and try to orient your marketing strategy towards creating content on these subjects. Reach out to beauty influencers with good reach and be open to collaboration with other brands as well.
Tip 5: Ask for feedback from your clients
Keep in mind that, as a rule of thumb, any business will find that customer acquisition is expensive and inefficient as compared to customer retention.
Given this, it’s really important to show your existing clients that you value what they have to say and want to consider their feedback for improving your service. It makes them feel appreciated and also increases the likelihood that they will make a repeat visit.
In addition, it may be hard for you—as the service provider— to notice any shortcomings in your business. Gathering customer feedback can then be a valuable tool in pointing you towards the improvements you ought to make to your service. It also tells you about the things that they liked about your service, which you can ramp up to provide an even better client experience.
Bear in mind that you shouldn’t be intrusive. Provide as many channels as you can to gather feedback—be it asking them verbally as you provide your service, feedback cards, emails, social media direct messages, and more.
Tip 6: Go the extra mile for your clients
Ensuring a stellar and memorable customer experience is key to growing your beauty business. This aids greatly with your word-of-mouth reach, and you will be getting new customers in no time.
Do this by taking that extra step to make sure that your clients are serviced well and have a wonderful experience. Accommodate them on days that you usually don’t take any clients. Get them that product that they really want but cannot find in stores by leveraging your network in the industry. Give your loyal clients extra discounts and enroll them in different loyalty rewards programs. Going the extra mile reflects greatly on your business and can be the X factor that unlocks new customers and growth for you.
So that’s about it—we hope that you enjoyed reading these 6 tips and found them helpful as you begin to set up your own beauty business.