One of the best ways to increase your sales on Amazon is by having a higher rank of the product, on the Amazon product search page. A higher ranking ensures a wider reach amongst the potential customers. It also ensures healthy sales ranking on Amazon. So, in other words, a lower rank product can severely impact your sales ranking on Amazon. However, getting higher ranks for your product on the Amazon product search page will not be an easy task. First, you need to understand how the Amazon product search algorithm function. Secondly, you have to master the tricks that can fetch higher ranking for your products. The good thing is, this article is going to cover both of them. So, by the end of this article, you will be aware of the best ways to improve sales ranking on Amazon.
Before you jump to improve your sales ranking, you need to understand how Amazon product search algorithm functions. Whenever a buyer executes a product search on Amazon, the results are pulled from the catalog. Then the products are ranked according to their relevancy. Some of the key factors that determine the relevancy are product descriptions, product titles, brand name, etc. A good title will definitely enhance the conversion rate. This needs to be relevant to the keywords that are used for product search. So, in case the product title and the description doesn’t have the keyword, then the level of relevancy will be low. Thus, resulting in lower ranks. One of the golden rules will be to keep the product title within 200 characters. The product description should have features mentioned in bullet points. Also, putting the brand and manufacturer part number can improve the product ranking on the search page. You have to provide five search terms that can be associated with the product. This could be tricky, as these search terms are responsible for mapping with the keyword used for a search. You can use Google’s keyword planner for search terms or can avail services from a qualified Amazon Marketing Agency.
Similarly, the conversion rate also plays an important part in determining the product ranking. Conversion rate directly influences the sales ranking. Your product needs to have good reviews along with good image quality, and attractive prices. Amazon clearly provides guidelines for image quality, which has to be maintained. Failure to do so will definitely suppress the product in listings. This can be helpful in improving sales ranking. You need to make sure that there are no unanswered questions in the answered questions section. The product listing should be complete in every aspect. An incomplete listing will have lower chances of appearing on the product search page. One can also take the assistance of Amazon seller consulting services, for improving the conversion rate. Consultant at Amazon consulting services can help in improving sales ranking through their proven marketing strategy. You can also take help of an Amazon marketing agency, which helps in improving conversion rates ultimately leading to a higher volume of sales.
A key, as well as a general approach, will be, to make customers happy as a happy customer can always keep the business healthy. Negative feedbacks can drastically lower the sales ranking, and also the product ranking on the product search page. You need to optimize your order processing speed. Once the order is received, it needs to be shipped fast along with the desired accuracy. This ensures lesser chances of cancellation. As a practice, it has been found that Amazon prefers those sellers who have a higher In-Stock rate. This results in lower number of refunds and pre-fulfillment cancellations. A higher In-Stock rate can be achieved through proper inventory management.