Hiring an SEO Agency from the UK, or any other country is just the same as hiring a bunch of workers to fix your roof. No matter who you hire for what job, the most important thing to understand is that you must ask the right questions.
Hiring someone on the base of them promising a positive outcome should be disregarded as soon as you hear it. You will be spending money by hiring people, so why not ensure what quality they will bring to the table?
In this article, we will discuss a couple of crucial factors that you must look into while hiring a UK SEO expert such as Local SEO Group.
1. Observe the Problem
Firstly, you must understand why your website is ranking poorly on Google search results. Before hiring SEO experts, ask them to do a full SEO audit to better understand the problem. If you are satisfied with the results from the inspection, then that is one box ticked off.
2. Discuss the Strategy
By now you have already started discussing possible employment, but you need to discuss the type of strategy they are planning on using before hiring them. This is where good SEO companies are separated from average ones. A good SEO expert will propose to you not one, but multiple strategies that will increase your Google rankings.
3. Search Engine Guidelines
As time goes on, SEO also evolves and SEO frauds cannot get away fight sloppy SEO work anymore. Most search engines have fully blocked spamming websites to appear anywhere on their search engines, and this is where a good SEO expert comes into play. Experts such as Local SEO Group follow all the search engine guidelines and your website will not be penalized for it. It might cost you a bit more, but it will be more beneficial in the long run.
4. A Good SEO Expert Can Make Changes
A good SEO expert will do a full inspection of your website and judge if there should be any changes done. These changes can come in the form of design, content, navigation, etc, and you need to make sure that the people who you will be hiring can make these changes happen.
Content is the number one thing that determined your rank in search engines. The content on your website needs to be unique, and you need to constantly create unique new content in order to rank better.
6. Local Search Engine Results
Before thinking about the bigger picture, you will need to think smaller. Make sure that the people in charge of your SEO have the ability to place you on the top of search engines around your local area. Local SEO is extremely important for small businesses, and it is the first step to getting organic search results.
7. Success Parameters
There are a lot of parameters for being successful in the SEO game. Ranking high on search engines doesn’t mean that you have good traffic on your website.
Better traffic is preferred simply for the fact that traffic equals profit. You don’t want to be spending more money than you are earning.
Another parameter for measuring success is how frequently you will be communicating with the people in charge of your SEO.
8. Use an SEO Checklist to monitor the progress
Before you hire an SEO agency or freelancer. You need to know how to check up on their work, you need a 360° view of what they should be doing. So you can ask better questions when you’re hiring them. So you can challenge them during their monthly progress meetings. And so you can make sure they’re delivering quality. If you don’t know what you’re doing, consider investing in an SEO Checklist. If you’re newer to SEO – or just struggling – The SEO Checklist by SEO Buddy helps in a few ways:
- You’ll see the bigger picture of what needs to be done to optimize and rank a site.
- You’ll be able to track what you have and haven’t done, so you don’t miss important stuff.
- And you’ll be able to follow along with super detailed step-by-step documents.