Entrepreneurs are always on the lookout for the new opportunity, innovation and ideas to be successful in their businesses. E-commerce or online-shop is not a new idea. Most businesses, whether it’s a big multi-national corporation or a small restaurant has a website to sell and communicate with their customers. In this article, we will look at the innovation and opportunity an e-shop can bring to your business.
Do I really need to sell online?
It is not a requirement for an entrepreneur to have a website to engage in business, as long as you have the license or the necessary permit to sell. However, some startup cannot operate without a website or online platform, other traditional or brick-and-mortar stores use the online platform to explore more opportunity.
Why Going E-shop is the Best Opportunity for Most Businesses?
The following section is the reason why a business must create an e-shop footprint, but before we continue, let’s hear what the founder of eBay says about online business.
“People were doing business with one another through the Internet already, through bulletin boards. But on the Web, we could make it interactive, we could create an auction, we could create a real marketplace. And that’s really what triggered my imagination, if you will, and that’s what I did.”– Pierre Omidyar, Founder of eBay
E-shop Offers Amazing Scalability
There is always a misconception about this, some people think that when they create a website and engage in online commerce, the customer will find them, and the transaction will pour-in. The competition online is fiercer than ever, that’s the reason why some businesses spent millions of dollars on promotions and advertisement.
The good news is you can promote your website and products in the same way as the giant corporation does. In our time the role of the social media platform like Twitter, Instagram, Facebook, YouTube, and the likes are not only for social interaction, but it is widely used by businesses to engage with their current and potential client, to create brand awareness, market new products and more.
Another good news, if you are an online business, you already had an advantage against your brick-and-mortar rival. Most of the traditional store has only customer or client within few kilometers or meters around the radius of their store while the customers of online stores have an unlimited reach as long as their target market have access to the internet, they can reach them even they are in the other part of the globe.
Running an online store is easy and doesn’t need rocket science, but building a platform is a different story, you need expertise and the help of a computer engineer and developer who operates in teams. In this case, I recommend the expertise of MPS (Multiprogramming Solution), a reputed e-commerce website development company, as they already serve more than 500 clients and have 12 years of experience in the field.
The opportunity that an e-shop store can bring is great hence the revenue and profit it can generate. We always use the internet and social media in our daily life, perhaps we can optimize this service to the fullest.