So, you started a YouTube channel, and you want the type of views that Mr. Beast or James Charles generates. It’s a lofty goal but something attainable with the right attitude. If you recognize the importance of video marketing when it comes to personal branding, you’re on the right track. According to Incify.co, marketers who use video grow revenue 49 percent faster than non-video users.
If that wasn’t enough to get your creative juices flowing, perhaps this statistic will. Zenith reports that the amount of time people will spend watching online videos in 2023 will be 100 minutes. That could be time well spent viewing your content and driving sales to your website!
The following tips help others take notice of your YouTube channel and your branding with every video you post. You turn fans and followers into paid customers of your website through the creation of fun, digestible, relevant, and engaging content for them to consume regularly.
Decide on Which Search Engine-Friendly Keywords to Call Your Own
Search engine optimization or SEO is just as important on YouTube as it is your website. You want people to be able to find your channel with the greatest ease. When a person searches for a word or phrase that is relevant to your content, you’ll need for the page to come up as one of the top search results. That way, people will click on it and watch your videos without you prompting them to do so.
Choosing a handful of keywords relating to your content is easy. You can use the Google Ads Keyword Planner to identify common search results in your chosen niche or industry. Utilizing the keywords and phrases in your titles, profile, and description helps your channel rank higher.
Make Your Title Straightforward and Informative
You know how most people judge a book by its cover, and often miss out on what it has to offer them? You apply the same logic to YouTube video titles. If they aren’t straightforward and informative, people will never click to watch them.
On another note, titles should not be misleading. Known as ‘clickbait,’ they’re deceptive in their premise. They get a person to click on a video with the intent of profiting from the impression, not delivering quality content to the viewer who is counting on you to do so.
Run advertisement to drive traffic to your channel
There are many ways to promote your youtube channel, and the fastest way to send qualified traffic to your channel is through ads. With Ads, you can target based on intent and lookalike audiences to attract qualified traffic from the audience that consumes content like yours and always hungry for more.
You can also run retargeting ads for anyone who visited your youtube channel and interacted with your content before, a good way to grow your subscribers.
Let Your Thumbnail Do the Promotional Work for You
Appearances are everything. Just like a title, the thumbnail that you choose to represent your video is critical. It’s what entices the viewer to click play.
High-resolution photos that are 2 MB in size with clear contrast are best. You can then add text and emojis to make them stand out even more. Think of it like the cover of a book by making it look attractive and be relevant in context with the title you chose to give your video.
Use Your Profile to Boost SEO
Your profile says it all. It tells viewers about you, your schedule, and past videos that they may find helpful.
It’s a place where you can add keywords, links back to your website or ecommerce store, and even places where you can promote other YouTubers that you’ve collaborated with on videos. It essentially serves as a menu of sorts that introduces people to your channel, gives them a sense of who you are, and what you aim to do with the content that you share.
Be Authentic with the Content You Create
Sure, it’s easy to follow the latest trends to get views. Doing that too often will make your channel feel fraudulent. It’s better to stick to what you know and let quality overpower quantity.
When you pour your heart and soul into the content you create, it shows. Your fan base will have a good sense of who you are and what you stand for. They won’t be astounded by something off-brand that you produced and shared on your channel.
Edit All Recordings to Ensure Smooth Transitions Between Subjects
Good YouTube videos require lots of editing. Using a free video editor such as FilmForth polishes your product, making it perfect for the platform and its audience. There are features such as trim, split, and combine videos, as well as the ability to add audio and video transitions. To find out more about Filmforth free video editor, go here.
Go from Obscurity to Fan Favorite Overnight
There are many ways to make your YouTube channel stand out in a crowd. If your ultimate goal is to get more subscribers, the suggestions listed above can help you gain exposure naturally. It’s not enough to produce excellent quality content. You need to promote it and make the videos shareable so that your audience helps you with cross-promotion. They’ll help extend the reach of your content by sharing it to their walls and on their accounts where other people can access it and share it, too.