Marketers should offer more services that attract the consumer’s attention, engage them and entice the consumers to contact often for more information. However, if a marketer achieves all this and the consumer cannot recall their website, company name or their phone number, then all the effort they input goes to waste. Also, despite the presence of social media, companies should not ignore the importance of having telephone services. Often, marketers find the right audience and channels but use wrong tools to make the consumers to remember them. Hence it is advisable for businesses to use vanity numbers and call tracking services to increase the response of consumers. A vanity number is one that is customized for a specific firm and has an easily memorable sequence. Notably, companies that use notable vanity numbers increase in their adverts and marketing materials hence are increasing the consumer’s response. Vanity numbers are crucial for businesses.
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Here are advantages of why your firm should have one.
1. They Accelerate return on Investment
Notably, the incoming calls in business have been found to bring profits in the firm almost ten times faster than online services. Hence this indicates that boosting your phone calls will also increase your level of sales. Having a vanity number is a strategy that appeals to clients. Also, your returns in investments will increase. Something to note is that your sales team can use all the calls they receive to boost sales for both new and existing business. Also, this number improves customer feedback mainly if the outstanding digits are for a follow-up or inquiry for service, purposes.
2. Enhance Flexibility
Vanity phone numbers significantly impact an organization positively mainly if you offer your services nationwide. In that, once a client calls a vanity phone number, they will be redirected to your office or cell phone. Hence, you can experience total convenience while you are offering services to customers all over.
It is difficult for people to remember business numbers especially since they are busy trying to make a living. Besides, memorizing the digits of their family members is already challenging. This is where the vanity phone numbers come in handy. Numbers like 911 or 1 88 are easy to remember. Your business phone number will stick in the minds of consumers, as your phone number is easy to remember than that of a host of digits.
4. Provides Competitive Advantage
A vanity number will enable you to stand out in a crowded marketplace. The number is unforgettable, and hence people will be making the call when interested in your service rather than starting to look for other business numbers elsewhere.
5. Gives your Firm a Brand Name
If you are trying to create a brand name for your firm, you need to have a vanity number. The number should be incorporated into your various products or website to attract new clients. Also, since the number is easily memorable, they are ideal for word of mouth marketing. Consumers can easily recall the number and pass it to another and since it’s a unique number specifically for your firm, your market share increases.
6. Tell Clients who you are as a Business
A vanity number makes it possible for individuals to know the services and products that you are offering at a glance. However, ensure that the business services are incorporated into the number. For instance after writing your digits beside it write the service you provide to make it possible for interested clients to save both your number and the service you offer. Keep the number simple and use a clear font.
7. Show Your Professionalism
A start-up business needs to build a name for its firms and having a vanity phone number is a direct way of showing prospects and customers that you are serious firm. A vanity number showcases dedication towards offering quality services to targeted consumers. It also indicates care, and apart from that, it is affordable to call the number. Also since service providers can incorporate the number, you will have technological flexibility that would not be experienced using a local number. However, you can still have a local number for consumers who feel comfortable using it.
8. Good Marketing Tools
Most firms prefer to print their phone number and the name of their company on their vehicles. You would easily remember a vanity number that bypasses you written in a car. The number and name of your firm become easy to recall since the number is secure and unique. It is advisable for you to portray what you do to make it even easier for strangers to notice the services you offer and cram the number having in mind that modern consumers want to make purchases from a firm that they can relate to and contact at any time.
It is crucial to use a vanity phone number as you can create a brand and establish an identity in the market place. Also, this number enables you to leave a lasting impression on your target market.