A powerful brand identity is much needed for a business to get recognized and grow. Designing a strong brand identity takes time and a lot of effort, but it pays off the manifold. It requires a lot of thinking about what stands behind your brand and how do you want others to perceive your business. Building a brand will require your full commitment as well as the commitment of your team members. And the help of experts in this field is always welcome. Although it is time-consuming, it should not be difficult, or too challenging. If know what you want to achieve, and you follow the right steps, everything will fall into place. Below you can read all about how to design and develop a powerful brand identity.
Contents
1. Understand your brand and your target audience
Source: ecmag.com
Before you start designing your brand identity, the most crucial thing is to understand it. You need to clarify what your brand represents to you and what you want it to represent to others. Also, what are your main values, what is your mission and strategy? Be sure that you know who is your target audience and describe it in detail to your designer. You should answer questions about whether your target group includes men, women, or both; how old are they, where they live, what they do in life. Also, think about what kind of problems they have, how you can solve their problems, and why they should choose you to solve them. Ask yourself what kind of emotion you want your brand to evoke in those people. If you hire a good designer, they will know which questions to ask, and then make a strategy according to your answers.
Keep in your mind what you want your brand to become and achieve in the next few years. Having a goal will help you stay focused on your strategy, and work until you achieve what you imagined. Putting in some extra work while you’re in the beginning can be exhausting, but it will certainly pay off. The brand image you build at the beginning will follow you for many years, so make sure you do it right.
2. Do thorough research and check on your competitors
Source: Easel.ly
Thorough research is much need in the process of designing your brand identity. If you want to be unique and authentic, you must be sure that your idea has not yet been realized. Imagine building your brand just to find out that something similar already exists, and it may seem that you stole someone’s idea, even though you didn’t. So if you want to stand out and make people like your originality. Therefore, it is wise to research your competitors and check for overlaps. Sometimes those overlaps are minimal but still crucial. For example, you may notice that another brand uses similar colors, or your logos look alike. Although these are details, in the brand identity building process, details matter. If you notice that some parts of your plan are similar to what’s already on the market, you should talk to your designer and see what can you do to change that. Stay true to your initial idea, but adjust it to your advantage. A good brand designer will give you useful tips and help you design your brand in a completely authentic way. DesignBro can make an original, custom-made brand identity design and help you build a unique and powerful brand.
3. Tailor your brand to your target audience
Source: Inc. Magazine
After you understand who your target audience is, you need to start getting to know them a little bit better. A good brand designer will do this for you. You should figure out which social media your target group uses, and then become present there. Find out what they like to watch and listen to, what are their needs and goals. After you have this figured out, you can start building your brand around it. A brand identity must match the target audience. You need to know who are you talking to, and what your audience wants to hear. It isn’t easy, but once you achieve this, it will be much easier for you to make continuous progress and deliver the right things to your target group.
4. Start creating different brand components
Source: Stevens & Tate Marketing
Doing detailed research about your brand’s values, mission, and strategy, as well as your target audience and competitors will help you collect a bunch of valuable information. Now when you have all of this, you can start creating different brand components. Think about your logo and your slogan. Both of these should portray your brand in a very obvious way. You want people to remember your logo the first time they see it and recognize it after taking just one brief look at it. The slogan you choose should be describing the idea behind your brand or its main purpose. Talk to your brand designer and choose what kind of photos, images, and illustrations you want to use. These visual components are significant for the brand-building process since they can say a lot about your brand and leave a strong impression on your target audience. Think about the colors and fonts you want to use. All of these are details that together play a significant role in building a brand identity. Try not to overlook anything and the commitment to the whole process will surely pay off.
Conclusion: If you want your business to be successful and grow continuously, you need to build a powerful brand identity. You need to understand what is behind your brand, and how to convey your brand values to other people. Find out who is your target audience, what are their wishes, needs, and problems. Then try to fulfill those needs and wishes and solve the problems. Research your competitors and try to make your brand as authentic as possible. Design a logo and images that will suit your brand, and choose colors, fonts, and a slogan. A good brand designer can help you make thorough research and build and develop a powerful brand identity that will allow you to progress indefinitely.
