Digital Marketing is probably one of the most requested professions nowadays. We live in a world that’s driven by technology and the Internet, which means that those two fields are also the best ones in terms of promoting products, businesses or services.
When it comes to digital marketing, there are tons of things that an agent can do in order to make their campaign more efficient. However, today we are focusing on using E-Mail verification services in order to make the entire process more legit and transparent, so if you want to learn more about this, feel free to continue reading until the end. Without further ado, here’s what you need to know.
What are E-Mail verification services?
When digital marketers are trying to promote something, one of the most frequently used methods is by sending E-Mails. However, when it comes to sending E-Mails, you need to have legit addresses first, and this is where it can get a little bit tricky.
Collection of E-Mail addresses is something that takes a long time and a lot of patience. However, we all know that people can change their E-Mail address at any time, so chances are that if you were collecting them for a few months or even years, you have some abandoned ones on your list. Well, if you keep sending E-Mails to abandoned addresses, you can get your hidden score lowered and your E-Mails might not be as effective as they need to be.
Also, sending E-Mails by automated processes cost money, and for each E-Mail sent, you need to pay a certain amount. This means that if you keep sending mails to old and abandoned E-Mail addresses, you are just throwing money into the air, which is completely the opposite of what the goal of digital marketing really is.
E-Mail verification services are something that can be of great help in this kind of situations. By using such service, you are able to detect and remove all old and abandoned E-Mail addresses from your list, and only send mails to those that are legit and frequently used by real people. This opens up a much broader field of marketing opportunities and sales-increase, so if you are a digital marketer that’s using this method of promoting, you should definitely consider using E-Mail verification services. If you happen to be interested, feel free to visit TheChecker.
Now, back once again to the sending e-mails reputation that we mentioned a bit earlier in this article, this is something that is extremely important for digital marketers, and here’s how E-Mail verification services help you.
When you send E-Mails that are flagged as spam or junk most of the times, your sending score decreases by a lot. And although you can’t really see this without using third party analytics software and services, it really does happen, and it can end up making your emails going into junk folders even if they are not.
By sending your mails on legit e-mail addresses, and when people actually open them and read them, your score will go up instead of down. As opposed to when sending to abandoned e-mail addresses, nobody opens the mails, and the algorithms might flag them as something that’s unimportant or not worth opening, which is also called spam and is the nightmare of every digital marketer.