After Working as a Bilingual Speech and Language Pathologist for 22 years, Marlo Tuaty gave her life an interesting turn by stepping into the fashion industry as a successful fashion blogger. For her, age was just a number as she believed in herself as a fashion expert. Along with being highly qualified in her profession, she had a creative sense that she wanted to share with the world. She had admired fashion ever since she was a child and she knew that a big world was waiting for her to showcase her talents and create an impact. She started her own blog – Petite Miami Girl, a jewellery line and also established her venture as a wildly successful social media influencer.
She is extremely grateful to her family who stood by her and motivated her goals to become a fashion influencer. She considers her mom and her husband to be the biggest influences of her life. She always keeps their testimonials in mind to “enjoy the ride until you get where you want to be.” Becoming a successful fashion influencer did not happen over night and she wanted to give up many times, overwhelmed by the process and the constant social media updates that seemed never ending. Marlo Tuaty’s business coach- Jessica Lynne White, also had a pivotal role to play in her journey to becoming a successful blogger. Her social media influencer coach believed in Marlo Tuaty and enabled her to hone in on her talents and turn her hobby into a profitable online business that is thriving.
As a Speech Language Pathologist, she has always had an empathetic and caring approach towards people, families and the patients that she served. She recalls that when met with barriers with how to show up online for her audience, she just leaned into what she always did as a Speech Language Pathologist. She had to break down complex information into bite size, understandable content for her patients, and she found that when she did the same for her audience, her success skyrocketed.
They key to Marlo’s success as a social media influencer is diversifying her brand. With so many platforms to choose from and so much content available, where does the hopeful influencer begin? Marlo’s platforms include Instagram, Facebook, Tiktok, Pinterest and Liketoknow.it which is one of the largest Influencer marketing platforms for sharing content. The key to not only surviving in a competitive world of social media influencing is to diversify your content and consistently share it across all platforms to reach your audience, connect and make a sale. The key to truly succeeding is compelling content that stops the scroll and influences potential buyers to make a purchase. A successful influencer knows what their audience craves and delivers it day in and day out, ultimately elevating both their personal brand as well as the brands they serve. And Marlo does just that.
Marlo Tuaty is truly devoted to relatable, understandable content as well as explores to have fun doing it. Marlo Tuaty’s followers tell her that they feel as if she is right there with them in their living room talking to them about daily deals, the perfect finds and how products and services can really impact their lives. She is always herself online, candid and unapologetically herself. She is a consummate professional and takes her work seriously. Despite what most people think, being a successful influencer takes skill, strategy, determination and a lot of hard work. It’s not just pretty pictures that make an influencer successful. It’s having an understanding of what your audience desires and at the same time delivering that content in a way that is serving, not salesy.
Her message is clear, take risks and enjoy whatever you are doing . She puts forward this message as she shares with her audience through her fashion forward blog as well asher video content on social media.
Are you bugged up by an average influencer pumping out collabs without any personality or any kind of passion? You certainly won’t find that with Marlo Tuaty and Petite Miami Girl blog.
She is also planning to continue to launch her brand into a fantastic year filled with exciting collaborations with big box retailers, exclusive boutiques and global name brands that we all know and love. Whenever Marlo Tuaty feels overwhelmed, she draws from her parents’ strength and remembers that where there is passion there is happiness and where there is happiness there is prosperity. When asked what she has to say for people having hard times, she suggests, “To take each moment one at a time. I’d tell them to take a deep breath and know that they are not alone – because we have all had those moments and if we stay convicted in our resolve to succeed, there is nothing that can stop us”.