In business, it’s rare to find a perfect opportunity to advertise your business in a way that’s both informative and unique. Thankfully, Trade Shows exist! These shows are a fantastic opportunity to show what your business is all about – all while doing it in a fun and individualistic way! To get you ready for your next big Trade Show, here are the Top 8 Trade Show Giveaways you can use to brand your business!
1. Creative Buttons
Buttons are a great way to brand yourself in both a fun and effective way. Buttons are relatively cheap to produce and can be easily customizable. You can put almost anything on a button: logos, special announcements, or even contact information (if that’s more advantageous!). Another beautiful thing about badges is that they are easily transportable and comfortable to wear! This makes them the perfect opportunity not only to grab the attention of people who pass by your booth or section but the focus of everyone who sees the button throughout the event. This can spread your business’s logo and information easily – all at a fair price for you!
2. Challenge Coins
For a distinct yet classic giveaway, challenge coins may be a great choice. Challenge coins are intricately designed and fascinating to look at. The attention to detail and ornamentation of challenge coins make them both interesting and worth keeping to the customer. You can use challenge coins as a way to show your logo or what your business is all about. Plus, the nostalgia of a challenge coin is a fun way to make people interested in your brand. To sum it up, there’s no way you can go wrong with using challenge coins at your next trade show.
Lanyards are another great way to bridge the gap between advertising and utility. Although they’re more expensive, lanyards are an excellent way to display your business’s logo and traits in a portable and useful manner. The increased surface area gives more flexibility for content, such as including a phone number or company motto. Lanyards also can be colorful and customizable, making them perfect for businesses whose color palettes may be intricate or too bright for something like a button or challenge coin. Lanyards also have many uses, especially at trade shows, where lanyards frequently hold ID badges or markers. Why not make the lanyard a little more personal, and let others use them too?
4. Custom Lapel Pins
They’re small, versatile, and frankly, VERY good-looking. Customizable Lapel Pins such as created by LapelPinsStore might be my favorite thing on this list! They feel both noble and enjoyable to wear, and your customers will think the same thing. They travel easily, can be a great place to put a logo or motto, and are eye-catching. They draw in interest from passersby and can be an excellent method for directing business to your company. And with their low prices, you know you’ll get the most bang for your buck. Lapel pins are not only fun but make sense for your business!
What’s more useful than a pen or pencil? Despite the transition away from paper in the business world, pens and pencils are still beneficial ways to spread information about your business. Pencils and pens from businesses are usually held on to and kept in purses or on desks, making them an excellent way to make extended contact with a client. Plus, their utility will make customers want to keep them and grateful for adding something they can use in their everyday life!
6. Tote bags
If you are looking for an effective way to promote your brand, tote bags are a must. They are becoming more and more popular because numerous companies use them for this purpose. Tote bags are useful because your customers can bring them anywhere – from shopping, to work/school. Not only are they highly practical, but they are also stylish and trendy. This is the reason why people wear them all the time. The popularity of tote bags suits you because many people will be able to see your logo on someone’s bag. In that sense, it is a win-win in a situation both for your company and the customers.
Everyone likes notebooks. They can be used for numerous purposes. In other words, notebooks are great for writing down ‘to-do lists’ regarding your customer’s work, important meetings, or even school. Therefore, you can use them as a means of promotion. Make sure that your notebooks are practical.
Moreover, they should be well-designed. It is probably a good idea to remember that your logo shouldn’t be huge, but rather elegant and minimalist. In that way, people will appreciate the effort and be pleased actually to use them.
8. Polo shirts
What better way to promote your brand than using a piece of clothing? Polo shirts are perfect for advertising. Not only do you offer your customers an actual t-shirt, but you also attract attention to your company. You can choose whichever color you like, and add a logo in the corner of the t-shirt. Make sure that the colors and designs of the logo and t-shirt match, and you are good to go. This way of promotion was proven to be very useful, which is the reason why many companies develop their line of polo shirts.
To sum up, there is plenty of ways in which you can make your brand visible. The first thing you should do is think about all the different fashion accessories people use daily. After that, develop a strategy and combine the accessories with your logo. No matter if you decide to go for pens, lapel pins, tote bags, or polo shirts, you should make sure that the accessory is compatible and goes well with your logo. Remember, the design and functionality are the key things when it comes to promotional giveaways. Good luck!