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Oh, how much fun it would be to work on the creative for a laxative brand’s ad campaign! And fun was clearly what the crazy kids at McCann Healthcare Worldwide were having when they came up with this ad for Dulcolax’s latest ad campaign. Turds! In poop prison! Counting the days they’ve been trapped inside someone’s bowels thanks to constipation! At least until Dulcolax arrives to set them free. Seriously, this has to be the best/worst ad ever. The turds are huddled around AN ASSHOLE, you guys. Genius! (Check out a few more subtle Dulcolax ads after the jump.) [Ads of the World via Ad Week]
