Guidelines on how to choose the perfect packaging design

Petar Mikonossby:

ArtBusiness

Did you ever go to the supermarket to buy something and along the things that you needed, you ended up purchasing a few completely random things just because they looked quite appealing to your eye? Well, it happened to us, that’s for sure.

There’s a reason why package designing is an entirely separate profession that requires a lot of attention to detail. We tend to think of packaging as “Marketing on the spot”. Sure, ads and other commercials are important as well, but when someone sees that beautiful packaging of your product, they will not be able to resist buying it.

“It looks good and sells quickly.” When it comes to packaging, it should be as simple as that. In this article, we’re covering everything you need to know about packaging design. So, without further ado, let’s start.

The packaging philosophy

Each product is of a different kind and requires a different “form” and type of packaging. Although looks are extremely important, packaging should also be efficient. As kids our biggest mystery was the bag of chips or snacks is so much bigger than the actual amount of snacks that are inside. We thought that we’re being tricked or “robbed” into buying something that appears larger, but it’s not. Well, as much as we loved being little conspiracy theorists, it’s finally time to debunk that one. The reason why the bags of chips are so much bigger is that they’re filled with air to ensure safer and more efficient transport. The air inside the bag serves as a safety factor that prevents the snacks from breaking into pieces while transporting them. It all makes sense now, right?

Img source: Webneel.com

The design of your packaging should be unique, eye-catching and attractive. The uniqueness will ensure that people remember your product for its style. Think of the Jack Daniels square shaped bottle or the cigarette bubble gum that we also loved so much as kids. A good packaging design agency will always make sure that you have a unique design for your product, so if you’re someone that’s manufacturing, you should consider hiring an agency to do the design for your product’s packaging. The eye-catching factor will make sure that your product does exactly that, catch the eye of the passing customers. If you walk by a raft full of blank water bottles you probably won’t pay any attention, they all look just the same.

But, if you pass by that same raft and see a bottle with a unique, eye-catching design that just pokes you right in your curiosity, you will definitely be intrigued to find out what it is. We are not package design experts, but you get the idea of what we’re trying to say. According to experts that have been designing for a very long time, the color is also really important when it comes to representing your product the right way. A very simple example would be the red-wine packaging that always has a darker red color which represents love, blood, and warm feelings.

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