Selling to customers in the high-ticket market takes more than being seen in ads and on billboards. The strategic marketing required to drive the biggest spenders through your sales funnel and to a successful sale is an art, rather than a add-on to larger process.
To convert businesses and sales in the high-ticket industry, you not only need to be seen, but you need to be present in the decision making process of the customer. You need to be part of that decision process.
When a customer decides he/she is ready to spend a huge amount of money on something that’s meant to give them pleasure, security or any form of satisfaction of sort, they’ll spend hours, days and even weeks doing research on the advantage of their purchase decision. If you’re part of the source they’re consulting for the information they want to rely on to make those decisions, you’re going to be subconsciously live in their thoughts.
At the end of the sales funnel, your brand and identity would stick out and purchasing from you would only be a normal course of action.
Below, you’ll see why luxury marketing is changing the digital landscape.
Source: VEDANT’s BLOG
Contents
How is luxury marketing done?
It involves the strategy employed in reaching the consumers of a business. It goes into the communication, the content shared by the brand and what it says to the consumer.
To help businesses take advantage of luxury marketing, EffectiveInboundMarketing.com, a leader in the digital marketing space, launched its campaign bundle. The offerings in the luxury marketing campaign includes press release to over 500+ media outlets, including Google News, Yahoo! and Bing; marketing strategy, content distribution and PR in authority publications in the target industry and a yearly website content calendar.
Luxury marketing builds customer aspirations
Just like luxury brands aim to build aspirations that give a positive vibe and appease the sensory qualities of their customers, so should your brand aim to build aspirations for your customers. These qualities, over time, are what your customer base would come to identify your business with and help them associate the qualities of desire, fulfillment and winning to your business.
In sharing his dream for his clients, founder of Effective Inbound Marketing, Ayodeji Onibalusi said, “our customers are brands that already understand and identifies with the qualities of success and desires. Our goal through the partnership we aim to build with them is to bring those qualities as a representation of their brand to more customers.”
When asked why his agency is the ideal partner for clients looking to explore the advantages of luxury marketing, he said his company’s wealth of experience and background in designing marketing strategies for luxury brands from the makers of the most expensive coffee, Kopi Luwak, to high-end restaurants and surgeons in Mexico and many more has equipped his team with the experience of running successful luxury marketing campaigns.
Source: Pixabay
Successful brands help customers feell accomplished
The idea behind the exclusivity and rarity that’s sold through luxury marketing is to help customers relish in the success they’ve earned over the years. Hard work deserves to be rewarded, and success deserves to be celebrated. This is an understanding that goes behind running a successful luxury marketing campaign.
Brands that are able to take advantage of luxury marketing strategies are often rewarded with loyal customers who not only advocates for them but also go on to sell those aspirations to others. This helps in promoting the legacy of the brand, which lasts longer than the lifetime of the customers that first came in contact with it.
Source: Hansel Group Marketing Inc.
Luxury marketing helps a brand be known for quality
The goal behind luxury marketing is not just to entice customers with the fantasy of flashy, glossy campaigns. Rather, the goal is to communicate to the customer that a brand is known for quality, durability and comfort.
These are the qualities that draw customers to brands than employ luxury marketing campaigns.
Conclusion
While a luxury marketing campaign is best suited for brands that are selling to high-end consumers, it’s a strategy that every business should use once in a while. Both business to business (B2B)brands and business to consumer (B2C) brands can benefit from this campaign.
