As a small business owner, are you aware that 80% of your prospects look for local businesses online before venturing out for their purchase? Will you be there when they start their local search?
According to DigitalMarketingPartnerz.com, most of the strategies that are at the disposal of the webmasters do not cost them any money but just their time. So if you know how to make use of these small business website promotion strategies, you can promote your own website free of cost.
Here are top small business marketing techniques that you can use to promote your website. Whichever strategy or strategies you are implementing, make sure to put in regular efforts and you will be able to enjoy excellent benefits.
Contents
1. Artiсlе Mаrkеting
Source: Think Marketing
Create original articles and publish them in the article directories. To create articles you don’t have to be a published author; you just need to know how to present your information coherently and create an interesting read. The challenge, however, is to understand how to create SEO-friendly articles.
2. Fасеbооk Mаrkеting
Source: Infomart
Create a Facebook Fans page for your business and invite your friends to visit your Facebook page and to ‘Like’ your page. You will need to keep your Facebook page updated regularly. Try to build and expand your network in Facebook. Your popularity will increase as your network on Facebook grows larger.
3. Twittеr Branding
Source: The Drum
Next important social media branding effort that you need to take is to create a Twitter profile for your brand. Tweet regularly about your business, the new offers and the latest information about your brand.
4. Guest Blоgging
Source: Toms SEO Link Building
Blogging is a very effective way to get your brand noticed. Guest blogging will help you enhance your brand’s visibility. Guest blogging is not about posting marketing text in the blogs but to build resourceful niche related content around your brand.
5. Submission Tо Free Clаѕѕifiеdѕ Sitеѕ
Submit your website to free classifieds sites. There are numerous free classifieds sites that you can consider for your brand. Try to submit your website to as many sites as possible. Create catchy descriptions of your products and services. Make sure that you are making your submissions to the right category so that your brand gains visibility when people are searching for products and services you are offering.
6. Submiѕѕiоn Tо Wеb Dirесtоriеѕ
Similar free classifieds site submission, submitting your website to web directories will also have a very positive impact on your website. You should make your submissions manually. Here again create catchy titles and descriptions for your listing. Submit your website to the right categories and include the right tags.
7. Fоrum Pоѕting
Source: Search Engine Journal
Take part in forum discussions and whenever you get a chance make a mention of your brand. You will have to however make sure that you are not marketing your products or your brand in the forums. If you post-marketing texts then your account will be banned for spamming.
8. Blоg Cоmmеnting
Source: earn money
Visit blogs that are relevant to your niche and take part in the blog discussions. Make your comments count and do not market your products or services in the blog comments.
9. Sосiаl Bооkmаrking
Source: Lynda.com
The impact of web marketing is enormous. Some of the widely used social networking sites are Facebook, MySpace, Multiply, Tagged but there is a new wave coming. A lot of people uses them and you don’t want to miss the opportunity to advertise your products on the largest market possible
You have to focus on high-quality blogs as well as keyword-rich articles. This is where you can offer solutions and gain respect and trust and establish your services and products’ authority. Blogs may link to your pages but more importantly, aid in creating an emailing list through subscriptions and opt-ins.
Source: 24×7 E-university
All of the major search engines have a place for local listings and the listing is free. It just takes a few minutes to set up information about your company. You will also want to encourage your customers to post reviews of your business. This is a great way to interact and connect with your current customers and future customers.
Some important tips for you local listing:
- Make sure your address, phone number and email address are highlighted.
- Don’t forget to use local listings as they help your business display details.
- Make sure your listing is as complete as possible to give your customers all the information they need to make an informed decision.
- Placing you listing on these search sites is free marketing for your business and a must for any local business. Take some time today to make sure you can be found locally.
All the strategies are search engine friendly strategies and they have been found to be highly effective. You just need to make time to execute all these strategies and there is no need to spend any money. It is only when you think that you do not have time to promote your brand or that you have other important tasks to be taken care in that time, you need to hire a social bookmarking service provider who will take care of your needs. When you do hire a search engine marketing company, make sure that you are dealing with a service provider that uses a hundred percent search engine friendly strategies.
