When you open a business or a startup, the first thing to think about is your logo. A logo is the single most important asset when it comes to your brand name. It needs to look good and it needs to look professional. But most of all it needs to be a symbol that you create for your company and it should support your business name, your brand, and your purpose. A good logo is important because it symbolized how your customers see your company. It should send positive vibes about your brand name, it needs to have its own identity. Think about McDonalds or Starbucks. You could show the logo of McDonald’s to kids and they will instantly know what it is. A good logo can bring a lot of brand awareness and do not underestimate how important that can be for your brand.
When making the decision about a good logo design, there are few things to remember that will help you to give your brand a good identity.
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Visual Representation
If your logo has a good visual representation about your brand, then your branding potential is increased for your business. That creates a visual impression in the minds of your customers and people in general, and they will start to relate the logo to the brand, which ends up your logo to be a synonym for the brand itself.
Unique Concept
Your logo design needs to have its own unique concept that will make it stand out from its competitors. If you want to do this by yourself, you can always try logo generator so you could choose the perfect one that will be more easily recognized and associated with your business.
Memorability Factor
People tend to remember a product or a business just by their logo, and not by the brand name. This sometimes can be an advantage. When contemplating a new product, instead of giving that product its own logo, create the one by just adding it to your existing logo. This will raise your brand awareness of the new product and your brand name in general.
What Else You Should Consider
The design of your logo has to bring your personality as a brand to your customers. If your company is for an example a media company for your woman, you need to portrait what your company is. Is it fun? Is it relatable? You need to base those parameters around that. You design should consider the font and color.
Fonts
White Montana Footwear says that sales went up 20% after they redesigned their font. There are three main types of fonts to choose from, all with their own strength and weakness. Those fonts are sans-serif, serif and script fonts and you can choose those on this website if you decide to do the work alone.
Serif fonts are the classic fonts like academia, Times New Roman etc. A study has shown that the serif font ‘Baskerville’ had impacted the readers on whether they find the quote trustworthy or not. If you are looking for that traditional and professional vibe than serif fonts are for you.
Sans Serif fonts are mostly the internet’s favorite font, tech startups and lifestyle blogs in general use this font. It looks modern and clean, it’s easy to read and fresh. If you are looking for a new and readable font, then sans serif is the choice of you.
Script fonts have a lot of personality in them, they can be creative, casual, and elegant. But sometimes can be really difficult to read.
Color
A study has found that 80% of consumers think color increases your brand’s recognition. The study has examined a set of companies and found that the color red is exciting bold and youthful and orange to be friendly confident and cheerful. Yellow brings optimism and warmth while green represents growth and health. Purple has been found to represent creativity, while black and white are both neutral and calm.
