Contrary to popular beliefs in the 21st century, the outdoor advertisement is by no means dead and buried. The rise of digital marketing has opened the topic of whether the outdoor advertisement is still a viable choice for businesses and brands to market their service or product. The success of digital marketing is further fueling those talks, but the outdoor advertisement is much alive well and doing even better than most people in the marketing industry give it credit.
The outdoor advertisement is an excellent way to impact audiences on a large scale by marketing something right in front of them. However, some doubts might be the fact that it’s very hard to get someone’s attention these days due to the overwhelming amount of sensory overload.
But that doesn’t overshadow outdoor advertisement, it makes it a light harder than normally. A great rule of thumb in any type of advertisement is to do it right for it to work. The fact is the same with the outdoor advertisement.
Img source: amazon.com
Contents
What are the types of outdoor advertisement?
There are many types of outdoor advertisement but some of the most notable and popular are:
•   Billboard Advertisement
•   Sale Displays
•   Street Advertisement
•   Mobile Billboards
•   Guerilla Advertisement
If you want to advertise something through this method, then your strategy needs to be on point, it needs to be visible, and it needs to be vocal.
Img source: bellmedia.ca
Tips for successful and effective outdoor advertisement
According to many companies who specialize in outdoor advertisements, like BSDisplays, the advertisement needs to stand out from the competition. So because of that, we are going to tell you a few tips that will make your ads stand out
•   Make them sharable
As we said, in order for outdoor advertising to be effective and successful for your business, it needs to stand out from the competition. You need to think outside the box so that your ads can generate organic reach. If you can successfully implement such a strategy, your ads will generate even more reach and they will generate their own advertisement. Your advertisement needs to be bold, strong so that it can make an impact on consumers.
•   Advertise in high traffic areas
An excellent, but more expensive, the tip is to always place your outdoor advertisements around areas with high traffic. While it’s tempting sometimes to lower the costs of outdoor advertisement, there is no point if your advertisement doesn’t generate revenue by itself. Hence why most companies or brands will pay more for the high traffic areas due to the higher number of people passing by and taking a look at your advertisement.
Img source: medium.com
•   Keep it simple
If you want your outdoor advertisement to be successful, it needs to be simple. People will be passing by and they will be noticing your advertisement, but it needs to be simple so it can tell them what you offer and what you do. The average time people spent looking at outdoor advertisements as they pass by is a total of less of two seconds. So you will need to focus your strategy on creating an advert that will tell the whole story in less than two seconds. Furthermore, if you can catch the eye of people through simple design and imagery, then your chances of successfully gaining new customers are increased by a lot.
