If you haven’t heard what Instagram is, dear friend, you are positively living under the rocks. With its launch in October 2010, first on iOS, and then on android, Instagram is one of the densest social platforms. When it was brought by Facebook for $1 Billion, there were only 30 million users on the platform. Currently, there are more than a billion active users monthly worldwide.
This sudden increase in the number of users on the platform comes from various backgrounds and fields. Doctors, brand partners, social workers, and many more. With this wide area of expertise and interest, this calls for various business opportunities for people like you and me.
But the proper way to enter your market requires adequate information. And this calls for the go-to guide to tackle your audience to gain profit through functioning social marketing. So here are the top 5 Instagram tips and tools for Marketing in 2023.
1. Track The Right Metrics
Last year, Datareportal, a firm that works for social marketing strategies and statistics, released one prominent search fact. According to them, there are 3.9 billion active social media users around the world. This accounts for 49% of the world’s total population. And out of this, 69% were in the age group of 13-17. These types of metrics help to understand your audiences’ likes and dislikes.
Knowing your Instagram performance is the first step to improve it. When you know what to do and expect in return, chances of clarity and efficiency increase, but it’s important to measure the right metrics. And for the perfect solution, try ExportNinja. Export Ninja lets you download bio and business emails, phone numbers from Instagram for advertising.
You can measure each aspect of your growth effectively. This includes follower growth rate, engagement rate, like, and comment rate from hashtags and location feeds. Through this, proper email marketing power up your Instagram account and grasp major opportunities.
2. Switch To A Business Profile ASAP
You may wonder what difference does it make in a business account rather than a normal account. Well, let’s focus on four major stands. Business accounts help you get business insights.
When it was introduced back in 2016, it looked to be more informative and specific about particular brands and names. Today many social influencers use it to maintain their customer growth and brand development. Secondly, it gives you the ability to add a contact button. This provides ease in sharing your portfolio in the market.
Thirdly, the user can add a link in their posts and stories which deliver the swipe-up feature for easy access to product and services. Lastly, your industry background is shown in your account. When you started your account, you were asked to choose the industry you belong to. This helps Instagram add particular content related to your field of interest. With a Business account, it is easier to apply on Instagram Verification click here to know one more step in getting the blue tick.
3. Partner With Targeted Influencers
For the current era, Social media influencers are one of the top marketing chores in the business. These influencers have a large crowd following their social account and believe in their recommendations. But if you want to maximize your returns on the investment, you need to partner with the right influencers. Try to squeeze down influencers who have a relevant audience attached to their social account.
These power users help you grow your business on those who did the hard work before and resulting in a strong audience. But what’s the main aim behind all of this? According to Lyfemarketing, users need to focus more on building long term marketing models following influencers. These influencers should belong to your niche to sustain short term gains regularly. Added to this, an individual’s main aim is to build strong brand awareness. This regulates proper channeling and business development and maintains brand quality.
4. Leverage Sponsored Advertisements
According to Instagram’s latest statistical report, there are 2 million active advertisers who visit 200 million Instagram accounts. Additionally, out of 10 hashtags used in Instagram posts, 7 of them are tagged with brands. And since the very fact that Instagram is owned by Facebook, you can use ‘Facebook Advertising’ experience to target your audience. And it is simpler than you think.
The benefits of advertising are the very fact that these ads are both engaging and non-intrusive. They are easy to locate, visit, and put up on your audiences’ smartphone. Subsequently, the freedom of putting out both images and videos lets you drive with creativity. This results in a better outgrowth of your product/service and helps you get a better conversion rate at low-cost supply.
One of the most profitable ways to engage a large audience is to connect your social accounts. The promotion of your Instagram account over your other social accounts, including Facebook, Twitter, LinkedIn, Quora, and many more. And more engagements are possible through cross-platform. If your audience was present over Twitter, share your Instagram link in your bio and posts.
You can add follow up links in the bio on every social account. This results in better exposure to your brand. Also, you can share your Instagram posts over your twitter page for extensive coverage. This can be done through third party services such as Hootsuite. Users can drive traffic blocks by sharing their Instagram videos over Facebook and LinkedIn profiles. This is one major method for growing follower count step by step with continuous pace and support.
The above methods require patience and understanding of your market needs. With persistence in posts on your account, you can attain the positive benefits you need for your brand name.