Whether it’s scrolling through Instagram, scrolling through Facebook, playing videos on YouTube or even just opening a site in general. As long as you’re on the net, you’ve stumbled upon one of these- Ads.
But have you ever found yourself instantaneously skipping some while others have your eyes glued on them? Ads can be very powerful and effective if you make them be.
One of the most successful companies in this area of expertise is Grammarly. Rated as one of the most successful Facebook ad campaigns, Grammarly has over 6.9million active users daily by now. However, after watching their ads, we can say that it’s not really a surprise. By eloquently using two powerful tools; short and concise storytelling and a powerful inspirational message “write the future”, they’ve managed to touch their viewer’s hearts.
So what are the ads the separate the goods to the excellent?
1. Providing Solutions
Targeting the pain points of your consumer may be one of the most frequently said phrases but as it is so often said, it is easily forgotten. Making use of this tip to its maximum potential will surprise you at its effectiveness.
Here are some things to keep in mind; You have created your product to solve a problem. Now what’s left is just emphasizing on the solution you are providing. It may come off as a surprise but sometimes even though the solution is clear but if you do not put a word on it, our consciousness does not have a great hold on it and as a result, we fail to comprehend it.
Now that you’ve put out a word on your solution, it’s time to construct them into a story.
According to SocialConnection, storytelling is one of the most useful tips on ads and a ‘must’ to keep in mind. Since we were a child, we loved stories and as we grow up, our love never fades, thus making it a powerful way to deliver your message; it is a fun way of giving people information/ something to relate to and is also one of the ways to connect with people through emotions.
On the flip side, it is important to mention that giving a plain sales pitch through ads is no longer working. People don’t like to be sold so don’t try to sell your company, product or service. This is why many are now resorting to nostalgia marketing:
Nostalgia Marketing: definition says, “marketing that leverages characters, moods, fashions, and events of the recent past to create an emotional connection with their audience.”
If you are wondering whether you’ve stumbled upon nostalgia marketing before, if you use Spotify then we’re here to confirm for you that you most definitely have. Yes, by recruiting Atreyu and Falkor, Spotify put their nostalgia marketing into play.
With live moving images, the effects are amplified. Hence, our conclusion: emotions are powerful and if you haven’t started incorporating these in your ads, it’s now time to do so.