For the social media marketers, it is important for them to have a better brand presence over these social media sites. They want to improve their reach on these sites and increase the followers which may ultimately result in having more customers and prospects for the services and products they are offering. In this era, social media channels ate playing a vital role in improving the profitability and branding of the businesses.
There are many social media sites that are being used by the marketers for their advertisement and promotional strategies. It is a challenge for the marketers to cater all these platforms efficiently and effectively as the number of these sites is increasing every passing year. There is a list of the social media sites with a maximum number of active users that should be definitely included in the online marketing strategy of the businesses.
Facebook is at the top of our list. The number of its monthly active users is more than 2.2 billion. Facebook is the famous social media platform for sharing videos, photos, and posts. Facebook is a platform that provides various tools for the marketers to ease up their marketing process and improve their reach to the customers. Brands can make their official pages and use Facebook to advertise their products easily.
Youtube is at the second number in our list with active monthly users of 1.9 billion. Youtube is a site where anyone can make a channel and upload his videos. Many brands have their channels as well as they can use the service of in video ads feature provided by Youtube, which is the best way to get the attention of the audience.
Third on our list is WhatsApp with the active monthly users of about 1.5 billion people. WhatsApp is basically a messaging app and it can be used by users in more than 180 countries from different parts of the world. WhatsApp is playing an important role is making a connection between the businesses and the customers. People have started communicating with the brand’s representatives over this app, which helps the brands to improve their relationship with the customers.
Messenger, as the name suggests, is also a messaging app with over 1.3 billion monthly active users. This app is linked with the Facebook app and used as its messaging app. Businesses are seeking help from this app by reaching the customers directly or in the chatbots to advertise their products and services.
Instagram is a social media app with over 1 billion active Instagram Followers monthly and this number is getting increased with every passing day. This is a site to share your photos and short videos. Marketers can use this app to share their live videos and connect with the audience. They can also use this app to advertise their products by making short video advertisements. Many brands are shifting their focus on this app as the number of users of Instagram is getting increased with a higher rate.