Tag: generation z

BetB2B: iGaming Business Must Take Into Account the Characteristics of Generation Z and Millennials

Millennials and Gen Z are becoming the most active sports betting audience and driving the iGaming industry. They prefer digital technologies and online tools. BetB2B notes that the millennial and Gen Z demographics have a huge impact on the structure of the iGaming market and companies in the industry must take into account the characteristics […]