Tag: watch industry

Have Smartwatches Disrupted the Watches Industry?

Most of us remember September 2014 like it was yesterday, when Apple’s chief executive, Timothy D. Cook, unveiled the Apple Watch. The Swiss watch industry was shaken to the core. Apple’s entry into the watch industry was similar to the quartz revolution in the 1970s, which stunned mechanical watchmaking. Apple’s arrival left some watches pundits […]