Instagram is possibly the second largest social media platform only behind Facebook in terms of popularity and the number of users.
While Facebook still holds the number one stop, it seems that influencers such as models, sports personalities, artists, musicians, etc., prefer to use Instagram to grow their brand.
Instagram is so popular that the devs behind it understand the potential it has. But that potential must be harnessed properly. With more than 500 million active users every single day, who knows the number of stories or pictures that are shared on a daily basis.
But Instagram makes it easier for you to use its features to grow your brand and audience.
So that is why we are going to talk about one such feature, which is Instagram stories.
Source: impactbnd.com
Instagram Stories Allow you to Get Personal With Your Audience
Instagram stories are one of the best features of the social media and image sharing platform. The reason behind it is because the key to making it on Instagram is to build an audience. One way your audience familiarizes with you is by viewing your stories. Instasize shares how to create Instagram stories people actually want to click here.
Now, Instagram stories do just that, to a great extent. Instagram stories allow you to get close and personal with your audience by sharing the simple things happening in your life. You might need to go to the hair salon, so why not post an Instagram story about it? People will relate because they see you do the things they do daily.
On another note, people use Instagram stories to bridge the gap between business and personal lifestyle. This means that a sports team, for example, can greatly use Instagram stories to give fans valuable insight as to what is going on around the team when they’re not playing.
For some other features, such as scheduling Instagram stories, you can read more here to find out all about how to do it.
Source: Buffer
Instagram Stories Matter
This one strongly adds to the previous point we made, which is that Instagram stories are an excellent way to communicate with your fans in a more direct and immediate way. Instagram stories matter because they help you engage with your audience by letting you use features such as pools. Instagram stories matter because you can use them to make the fans feel as though you are addressing them directly.
Content on social media platforms is very time-valuable and time-limited. Instagram’s stories are not everlasting, so fans will have to view them before they disappear. This gives stories an “along for the ride” vibe from fans, and they absolutely love the ride.
Source: BeFunky Blog
Making Instagram Stories Work for You
The biggest challenge with Instagram stories is to make them work for you. The best way to use them is to know the exact time when to upload stories.
You might feel happy one particular day, so a good way to use Instagram is to share a story of your day. This could be anything from a video, picture, or even a joke you found online to make your fan’s day as well.
But beware as influencers get a lot of stick for sharing stuff that people don’t really relate to. You have to be honest in the way you use Instagram, and many people do the exact opposite. They depict their lives as glamorous and luxurious, filled with happiness and joy when it truth they aren’t.
