When a person starts a private business, his desire is to achieve some of the highest goals. In theory, that doesn’t look so difficult. Yet, when you start working, you see that business development is a complex process. There are many things you will have to take care of. eSputnik explained that in a lot better way.
Anyway, the market has become more competitive than ever. Together with the development of modern technology and the Internet, the number of independent small business started to grow. However, not all of them achieved some major results.
One of the factors that will ensure a good position on the market and high profit is a good marketing campaign. The marketing field has many different subfields. One of those subfields that is the more effective among others is – email marketing. Developing a marketing campaign requires knowledge, experience, and understanding of your audience.
There is one bad piece of information that is rapidly spreading among entrepreneurs. Most of them think that the power of email marketing has reduced because of the influence of social media. If you are one of them, this article will change your mind.
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It Is the Most Cost-Effective Method of Advertising
Source: profesionalci
Making mistakes in the business world is something that happens quite often. You do not have to afraid of making the wrong decisions. Yet, it doesn’t mean that those mistakes will not have any consequences. More precisely, this could cost you a fortune. We do not want to be negative, but a bad marketing campaign can ruin your reputation as well. You will maybe have to start the entire process from the very beginning because of that.
Believe it or not, a high-quality marketing campaign can boost your profit by 3800% on average. More precisely, for 1 dollar that you invest, you can potentially get $38. Some small-business owners said that their email campaigns reached 4000%. This is something that social media are not going to allow you. Do you still think that email marketing is a traditional way of advertising?
You Will Have Better Reach to Mobile Users
Source: victorycopy
Go to Google via your mobile device and check the website of any random small business. You will notice that all the websites are mobile-friendly. The reason for that is simple – the number of mobile Internet users has drastically improved in the last couple of years. More precisely, studies predict that there will be 5 billion mobile users until the end of next year.
However, having a mobile-friendly website is not enough. You need to find a way to better interact with mobile customers. When you know that 2/3 of emails are read on mobile devices, you probably understand why email marketing ensures you better reach.
You don’t even have to know these numbers. Start from yourself; how many times you check your mobile during the day? Keep in mind that email apps are already installed on the mobile devices when you buy them. According to wiza.com, the customers will get notifications when you send them an email.
It is your duty to make it attractive for clicking.
Ability to Automate the Email Marketing Process
Source: hostingadvice
Thanks to the web programmers, most website platforms allow you to follow what happens on your website. For instance, a visitor may spend 30 minutes on your website without making the final purchase. The reason why he did not buy the product in the end is unfamiliar to you. Still, that doesn’t mean you should leave him and hope that he will come back.
Many email platforms come with an automation system. You will not have to manually send the emails to the visitors that did not buy your product. Besides that, you won’t have to guess the right time for something like that. The “machine” will do everything instead of you. It will send the email to the customer immediately after he leaves the website without purchasing.
Ensures Personalized Relationship with Customers
Source: digimarknet
Personalization and transparency started to become quite important to consumers together with the development of the Internet. Let’s imagine that lead a marketing campaign on social media. You want to be active there so you schedule post. Still, these posts are not personalized at all. They look like random posts on social media that they can see a couple of times during the day.
The things are different with email marketing campaigns. First of all, you will collect enough data from your subscribers through surveys, engagement (answer on messages), etc. When you have these pieces of information, you will be able to adapt the content and messages to the receiver. Believe it or not, by starting your email with the name (for instance “Hello, Mike”), things can change a lot. The consumer will start to feel more valuable and he will appreciate that.
Keep in mind that your consumers have different needs and concerns. You will have to divide them into different categories in some moment. Is there a better way to do that than communicating with them on a personal level via emails?
You Can Measure the Effectiveness of Your Email Campaign
Source: business2community
We do not talk here about the number of sales. This is the second step that you need to measure. It is important to measure how many people actually open your email. Besides that, it is important to know how many people click on the link that you put in the email.
More precisely, the things that you need to measure are
- Open Rate
- Bounce Rate
- Click Rate
- Unopened Emails
For example, if your open rate is not good, that means that your title was not attractive enough. If the click rate is bad, that means that your content was not convincing and engaging enough. These two pieces of data can tell you which things you need to change in the future.
The smartest way would be to make an A/B campaign. For example, you separate the same category of people into two different groups. Each group receives a different type of email. If one of those two sorts of email brings bad rates, it won’t be hard to find out which email campaign is better.
