No matter how many times people are advised against judging a book by its cover, its human nature to judge things by how they appear. For this reason, great product photography is more than just a luxury. It can break or make your brand. When photos on your website are on top notch, you instill confidence in your customers and change the perceived value of your products. For this reason, ensuring that the photos you use for the products in your company are paramount and a step that most all people are trying to run a business should work on. So, how do you ensure that your products are presented in the best possible way? Here are three professional photographer tips on how to make great products photography.
Img source: bigcommerce.com
Light it up
When buying products online, people usually know what they are getting for their money. For this reason, when you shot in the dark and rely on the flash, your products will not be clear, thus making your customers wary. Additionally, when you shot in the dark, your customers or anybody who may come across the photo may think that there are some irregularities that you are trying to hide. Instead, try shooting in a healthy amount of natural light, or use a tabletop light that you can manipulate. Again you could also consider using the 4K DSLR camera to give two lights and a white background, which allows you to manipulate the light sources.
Know your Ideal Client Profile
Having information about the target audience makes a difference between dynamic and passable product shots. When done correctly, product placement shots compel the viewers to move from browsers to customers. Ensure that you gather information about your target group and make images that meet their needs. Give such information to your professional photographer during the initial consultation to allow them to make the necessary plans. This will make them see that you are conserved with their welfare making the trust you and your business more.
Img source: jscottmarketing.com
Direct Focus
The image that you have is intended to fully immerse the viewer and trigger them to want to know more about your products and services. Luckily, you have the power to direct the viewer’s eye depending on what will be found on the photo that you will post. By minimizing distractions in the background, you help your product to stand out by emphasizing the visual impact. Consider using a macro lens to pull your viewer into a lesser world, directing their eyes to specific details. Otherwise, so much information on the background of your images will distract the attention of the viewers and keep them from viewing what you intend them to view.
When an image says a lot about the content, then an impressive product picture is worth a thousand website visits. For this reason, when selling products online, there is power in the pictures that you have. Use the tips above to help you get the best from your professional photographer or from a good 4k DSLR camera.
