Search Engine Optimization is very important for your articles to get that much needed online traction. While writing should be your number one priority, SEO still remains one of the most important things for your blog to grow. SEO optimization allows you to target a wide audience, and writing original articles allows your readers to stay on your website.
Writing SEO friendly and original articles also gives the opportunity for other websites to link back to yours. It means that your content has touched another website and they are so satisfied with your article, that they are willing to give you credits for it.
But one way for other people to find your article is through Search Engine Optimization.
In this article, we are going to give you a few tips and tricks on how to optimize your articles, making them SEO friendly.
1. Keywords Research
One of the first things you do in order to get your article to rank higher is to do some keyword research. It remains a strong strategy that you base your articles around specific keywords, but remember to not go overboard with them. The reason for this is that search engines are not too fond of you stockpiling your articles with specific keywords. Maintaining a steady number of keyword use in your article should be monitored.
Useful tips for doing keyword research are going for less used keyword phrases. One or two word phrases are hard to compete against, so you should often focus your article writing around relevant keywords to your articles.
Optimizing your article writing around voice searches is also a valid strategy. With people using so much voice searches like Alexa and Siri, optimizing your keywords around those types of searches can be extremely beneficial.
2. Look for Rich Results
Once you find your preferred keywords for your article, it’s time to head to Google and do some digging on the subject. Rich results are ever present nowadays when people do searches on Google and other search engines. Rich results can be search results that include snippets, images, video thumbnails, and more. Optimizing your content around what people search online can be great for your articles.
3. Choose a Great Post Title
The title is one of the most important parts when search engines rank your article. Have a great title is imperative for having your blog post being plastered around Google searches. The article title is one of the first things your readers will notice and if they don’t like it, your article’s SEO will suffer even greatly. Coming up with the best title remains a very important part of search engines ranking your article higher.
4. Include The Keyword in the URL
An SEO Services company says that the first thing search engines are trying to understand is what your page is about. It is a deciding factor that decides who gets first, second, third place, and who gets the 5th page on Google. By adding your keywords to the article URL, you will stand a higher chance of being ranked higher. It means that your article’s keywords will be mentioned one more time, this time in the URL itself. Including the keywords in the heading, and the first paragraph of your article is also advised if you want to rank higher.