In recent years, the focus of people’s attention in the field of skin care is changing quietly. There are more and more women who begin to look to the high-end direction of skin care, such as trying beauty instruments.
On the online market, due to the small size, lightweight fuselage features, beauty and health appliances sales show a blowout growth. Data shows that sales of personal care appliances have maintained rapid growth for three consecutive years, with an average annual growth rate of 70%. Sales of home use beauty machine in 2017 increased by more than 10 times compared with 2015.
It’s actually a cosmetic instrument that is not something new. Panasonic introduced the face-steaming machine in Japan in the 1980s. Kelaili cleanser’s first product was born in 2004. In the same year, the Japanese company Yameng launched a light ion beauty instrument. That is to say, the market was formed more than 30 years ago. However, the beauty machines such as radio frequency skin care have popped up.
On the one hand, there is a wide range of medical beauty institutions in the market, which has made many consumers shrink back at the sight of trying medical cosmetic treatment. On the other hand, as the derivation and supplement of medical and aesthetic institutions to a certain extent, the domestic beauty instrument is more suitable for the fast-paced lifestyle of young people because the beauty care time is shorter. And the introduced innovation and technology beautification technology is also popular among the new mainstream consumers.
As a result, by the strong demand of consumers, skin beauty machine that is known as “home using beauty-salon-level care” has risen in 2017. And it’s also based on the fact that more and more skin brands are developing and making new products, and they’re more interested in creating a new product that has a high-tech element in it.
Different from cosmetics in general, it is extremely expensive to convince consumers to buy beauty machines for the first time. After all, beauty machines and other products cannot be displayed outside like clothes and bags. Most people are more focused on the functionality of the product and the quality of life and the sense of sophistication, so it takes longer to make the decisions. It is an attribute that makes the beauty machine very dependent on e-commerce and social networking. It is a common characteristic of women that consumers are easily influenced by the reputation around them. And reputation recommendation is more obvious to the sales promotion of beauty instrument. Compared with stars and advertisements, consumers are more likely to be moved by the evaluation of beauty bloggers. It also becomes a shopping habit of many consumers that they only pay attention to the online instruction to evaluate if they should buy, and skip over the offline brick-and-mortar shop experience.
Throughout the beauty instrument launched by cosmetics brands, most of them are closely combined with their own product lines. After all, only when good product quality is combined with a targeted beauty instrument, can they maximize the effect of beauty and skin care. Get more.