Website traffic is crucial for the success of your business, especially if your goal is to run and operate a store or an entire brand purely through the internet. Some people think that it’s the easiest thing in the world to drive traffic towards your website. “Everyone has a smartphone and internet access nowadays, right?” True, everyone does, but everyone has a website as well, so the competition you are facing on the net is probably the largest and most difficult one you’ll face in any other field of life.
But, when we’re talking business we’re talking business. Everything that needs to be done in order to maintain a high amount of traffic on your website and prevent people from leaving it can be learned from this quick guide. It’s okay being a beginner in anything you start doing in life, but it’s your responsibility to correct your mistakes if you want to be successful. Avoid these things on your website and you’ll see an increase in traffic. Take a look.
- 1. Slow loading times – Keep it under one second
- 2. Un-attractive website design – Try to achieve “catchy” aesthetics
- 3. They can’t find the website in the first place – Focus on SEO
- 4. Can’t navigate through – Make everything easily accessible and “out there”
- 5. Way too many ads and autoplaying videos – Make your site user-friendly
- 6. No secure connection certificate – Invest in a Secure Connection certificate
1. Slow loading times – Keep it under one second
According to the data gathered by millions of people who use the internet and frequently browse websites on it, the number one “killer” is when your website loads for a long time. People just hate waiting it out. It’s so frustrating seeing that circle indicator animating and reminding you how sluggish that website really is. I personally don’t really care. I know that not everyone can have the most optimized website in the world, and if it’s a new one, I can always show some understanding and patience. However, 99% of others won’t. Make loading times a priority when optimizing your site.
Oh, and we almost forgot to mention. Since SEO (Search Engine Optimization) is the most important thing in 2020, and Google works in a way where it ranks faster loading websites higher, it’s even more crucial to make things simple and lightning-fast.
2. Un-attractive website design – Try to achieve “catchy” aesthetics
Let’s be honest, there’s no person alive who doesn’t appreciate aesthetically-pleasing things. This is true for websites as well. Does someone need to load up your website, spend a part of their precious time just to look at something that’s not attractive at all? No thanks. This is why website designers are an entirely separate branch of people who are as valuable as website programmers in these modern times. If you can’t hire one, at least make sure to spend as much time as possible investing in the aesthetics of your website. Use modern and catchy color palettes, cool but optimized fonts, catchy and high-quality thumbnails etc…
3. They can’t find the website in the first place – Focus on SEO
How can someone leave your website if they can’t even find it in the first place? It sounds a bit “cruel” but without proper Search Engine Optimization, your competition will literally crash your ranking results under their feet. There are people investing millions in SEO so it’s never “enough” when it comes to this. Search Engine Optimization can be a complicated concept for someone who learns about it just now. Thankfully there are websites such as Robin Ringl where you can learn more about it and even get a helping hand in case you need it. SEO is definitely the first thing you need to start reading about if you are serious about boosting your website and making something out of it. There are tons of online resources available for research and analyzing so feel free to check out as much of it as you can.
When a person cannot find their way through a website, and they can’t find the product they came to see, they will most likely end up leaving and go search for a similar product on a different website. This is the worst possible way to lose a customer. Not only that you lost them, but they went to spend their money at your competition. Convenience and ease of access is a huge advantage if you manage to combine it with your catchy and aesthetically-pleasing website design. Don’t overcomplicate things on your website. It’s cool to be modern but not everyone is an expert with websites. Maybe someone from the older generations who opens up a website for the first time will be one of your visitors, and what then? You need to value every customer equally.
5. Way too many ads and autoplaying videos – Make your site user-friendly
There’s a reason why people use adblockers so frequently in 2020. Nobody likes seeing ads and it’s definitely frustrating to have auto-playing videos on your website that draw your attention from what’s important and in the meantime wasting your internet resources. Avoid being greedy with ads or people will start seeing as soon as they see how many of them you’ve placed throughout your site.
6. No secure connection certificate – Invest in a Secure Connection certificate
Last but not least, when someone sees the unsecure symbol in the top left corner of their browser, especially someone who’s not really into computers and tech, they’ll most likely panic out and leave the website immediately, even if you have no harmful intentions and you’re simply lacking the security certificate. Try avoiding this by any means. There are free security certificates such as Let’s Encrypt available so there’s absolutely no reason to keep your site on the not-secure status.
One of the most important things when it comes to increasing revenue and getting the required exposure for your business is organic website traffic. Yes, organic traffic, real people who may be willing to give you their precious time and money for one of your products, knowledge, services or anything else you’re selling. It’s cool bumping up your visitors number with bots and artificial visitors, but that’s not really the right way to go in the long-term.
If you notice that people are quickly leaving your website when observing your data, feel free to consider these six reasons we listed in today’s quick guide. Until the next time, make sure to optimize your website and don’t feel discouraged if things aren’t going well on start. Stay safe and productive.