Most of us would have used TikTok for entertainment and making fun videos. But have you ever considered TikTok for business purposes? Especially if you own a brand, having a business account on TikTok will help you in many ways. Unlike what most marketers believe, short-form videos are the new marketing style. Because a user can entertain their audience and, at the same time they can, showcase their brand value in a more effective way.
What else does a brand need in order to market its product or service? Also, most brands have even started using Trollishly to enhance their brand value effortlessly. Whether you run a small business or a big, leading company, this article will help you get started on your TikTok marketing phase. Since TikTok business accounts are a game changer, let us see what they are, how to use them, and what benefits they provide a brand. Let us dive in.
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What Are the Types of TikTok Accounts?
Source: wfyi.org
When creating an account in TikTok, a user will be provided with two account types to choose from. One is a personal account, and the other is a business account.
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Personal Account
A personal account is a regular type where people who want to use TikTok should create a personal account. A user can watch, create, share, and find short videos on this platform using this account.
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Business Account
On the other hand, business accounts are designed specifically for brands and marketers. This account allows brands to accomplish their end goals and objectives more effectively. A brand can also buy tiktok likes and can attain its goals that too in an effortless manner. The term goals mean enhancing brand awareness, boosting sales, generating revenue, showcasing products, and many more.
How To Upgrade to a TikTok Business Account?
If you are a private account user, change your account to a business one. Also, upgrading to a business account is very easy and takes only a few minutes. Want to know how? Here we go. Open your TikTok app. Tap your profile at the bottom of your screen and click the three lines in the upper right-hand corner of your profile. Now, select the menu and click on settings and privacy. Next, select manage account, and there you will find an option “Switch to Business Account” under the account control section. Click that and do all the necessary steps.
7 Reasons Why TikTok Business Account Is Vital for Your Brand
Source: mikeselldigital.com
A tiktok pro account has a lot of benefits than one can imagine. Since we all know having a business account is vital for a brand, let us see what benefits your brand attains from it.
1. Business Accounts Give Your Profile a Professional Touch
Being a brand owner, if you still use a private account to showcase your products or services, then it is time for you to upgrade, my friend. Of course, people using TikTok for leisure or content creation can use a personal account. But if you own a brand, a business account is vital. Because these accounts will show your professionalism, and the benefits it provides can make any brand go from zero to hero.
2. Brands Will Have Access to Commercial Music Libraries
Every TikTok video is accompanied by a sound or music. So if you are wondering where to choose those sounds from, here is the answer: from a commercial sound library. Users with a business account are provided with a commercial music library. It is nothing but a place that has a collection of sounds and music. That too from all over the world.
Unlike personal accounts, there are certain restrictions for a business account owner. And this is because the sounds in the commercial library can be used without any copyright issues. Since professionalism is vital for brands, this sound library is the best. These collections include pre-cleared sounds, dialogues, music, songs, etc.
3. Leverage Ads Feature on TikTok
If you own a business account on TikTok, there are plenty of benefits that you could attain. For instance, you can increase your brand awareness, find your target audiences or even boost your conversion rate. Wondering how? TikTok has a feature through which you can display ads for your product or service.
These ads can be targeted and displayed to users who might be interested in your brand. And this targeting is based on factors like age, gender, user activity, interaction history, and more. In fact, your brand can increase its awareness by opting for options like Trollishly too. Furthermore, TikTok offers a variety of ad types that brands can use based on their needs and end goals.
4. Add Links in the Bio Space
Source: foodtruckempire.com
Do you know that you can add a clickable link on TikTok? Yes, and it is possible only when you have a business account. Additionally, your brand should have over a thousand followers to access this feature. Brands can leverage the link in the bio option for various reasons. Such as adding the link to your website, an affiliate link(if you have one), contact information, call-to-action phrases, keywords, etc. By adding all these details, you can increase traffic to your website, do effective performance marketing, and attain the desired results.
5. Account Verification
TikTok provides a badge in the form of a blue tick. These badges help customers identify the original from fake accounts. With a business account, you can easily get verified and help users find your brand on TikTok. These verified badges have the ability to increase your account’s discoverability and enhance customer trust.
6. Access to Analytics Tool
No matter what platform you market on, your brand must keep track of specific metrics. For what? To know how a marketing campaign is performing. To make this whole tracking process easy, tiktok provides a built-in tool called TikTok analytics. And it is essential to note that not all account types can access this tool. Only business accounts can use this feature. Using a business account on TikTok gives access to analytics tools, which can eventually be used to track performance. It provides insights like video views, likes, comments, shares, followers, interactions, audience demographics, account growth, TikTok trends, and user busy time.
7. You Can Have an eCommerce Storefront
Another excellent perk of being a business account owner is that you can quickly start your own stores on TikTok. Through this, followers can browse products in these stores and do shopping then and there.
Source: smallbiztrends.com
To Conclude
Although TikTok was initially originated and used for entertainment purposes, it is now a handy marketing tool. This evolution benefited not only top companies but also startups. Undoubtedly, it will be in our future too, so why not leverage it? Also, if you own a company, TikTok marketing is no longer an option but essential. Therefore, create a business account on TikTok and make your TikTok marketing more beneficial and effective. Then, you can take the advantages mentioned above into consideration and grow your business further.
