A good website can do so much for your business. It can keep it alive and growing. The online presence is now more important than ever, and the website should be given a lot of attention, energy, and money. Investing in creating a website and maintaining it is investing in the future. It is one of the main ways through which your potential customers will try to reach you. Whenever someone is searching for something, whether it’s a service, information or a product, a search engine is a good place to start which is why you want to be there when they are looking.
Keep in mind that your website represents you personally as well as your business. It takes time and money to create something that will reflect you well, so don’t try to find an easy way to get the job done. We’ll list just a few simple website design tips that might help you make your website more appealing to your visitors.
I’m starting with this because I see it as the most important and fundamental aspect of the website. If your customers can’t figure out how to reach the information they’re looking for, they’re going to leave your website. It’s that simple. You have to make it intuitive, easy, and fast for them to find some of the most basic information about your business such as what it is that you have to offer and how they can contact you if they wish to.
In order to properly design the site, you need to know who is your target audience that is visiting your website most often. High schoolers, students, mothers, older people? All of those groups of people navigate websites a bit differently and by knowing their habits, you can adapt your site to their needs.
Make it mobile-friendly
Everyone is on the phone now. The majority of people search for things on their smartphones while they are on a bus or rushing somewhere. That’s why you need to keep up with the trends and offer your customers a mobile-friendly website they can use no matter where they are.
Call to action
Call-to-action button is one of the main elements that should be found on the landing page of your website. You want to guide the users to do what you want them to do. Do you want them to buy something or subscribe to your newsletter? Make it clear for them and guide them through the process.
Think about the site speed
Poor site speed will affect your conversion rate and revenue, undoubtedly. A slow website will cause the users to give up on what they were looking for even before they opened your landing page. The Internet is a magical and fast place where everything happens instantly. You can’t be an exception if you want to stay relevant and keep your customers.
Remember that simple is good
No one likes overly complex stuff. That applies to your website as well. Keep it clean, simple, and easy to navigate without many unnecessary pictures, information, and menu items.