As online content has become more and more popular in these last couple of years, a lot of company marketers start to invest their money in digital marketing. Digital marketing has even proven to have an even higher ROI than email marketing if invested properly.
If you are considering to invest some serious money in digital money in 2020, here are some reasons why you should invest and choices where you can invest in successful marketing.
Live streaming and Youtube
You probably have noticed how successful and popular have Youtubers become and how big the Youtube community has grown. You can use this to your benefit because your audience will probably prefer to watch a video than read a text. However, producing a video that can catch the eye of the consumer is not an easy fit. First, you will need quality video and proper content, then you will need to do extensive editing to create the message you want to spread, consistency and all of this can be a difficult task while it also has a serious learning curve. If you do not properly invest in videos or YouTube marketing you can do some serious damage to your brand. No one wants to see their company as the laughing stock on the Internet.
Another marketing channel that is becoming a lot more popularized is live streaming services and live streamers. As suggested by lemondogmedia.com, last year’s boom of viewers and streamers because of the online video game Fortnite was great progress for digital marketing and opened a large number of opportunities. Last year in March, one of the most famous music artists in the world, Drake joined one of the most famous streamers on the streaming website Twitch just to play Fortnite. The stream reached more than 650,000 concurrent viewers in just a couple of minutes and stayed for a couple of hours. Just imagine how beneficial would be to use that stream as a window for marketing.
People depend on their smartphones
Another big reason why digital marketing is now one of the best ways a company can advertise itself is that everyone has a smartphone. By pouring all your marketing power into the digital world you can access almost everyone just because people are constantly using their smartphones. Whether it is for watching movies, videos, looking at important documents from work or studying, you can use this to your advantage.
In a recent study, almost 60% of phone users have reported that they sleep with their phones next to their beds. This is an amazingly huge number and it really gives you an idea of how much engagement you can get just by investing in mobile applications. This information probably clarified how much digital marketing can be influential and how easy it is to get to your audience and to grab their attention. If you are ever in doubt, just remind yourself how much time do you actually spend on scrolling through your phone or on your computer.