As a brand owner you would know how important it is to grab the attention of consumers. To leave a lasting impression on the minds of your target audience, you need to have an attractive graphic design. So, keeping that in mind, we’ve created a list of graphic design trends for branding your business in 2019. This will help you out if you are planning to create a logo for your brand or revamping the website of the company. You can also get an idea in case you want to rehash your product packaging and graphics!
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1) Bold typography
Typography is the basis of graphic design and 2019 is seeing an upsurge in the bold type trend. You can create a powerful impact by making your typography take the centre stage. It would be a great idea to use 3D effects, bright colours and out of the box spacing.
Source: Small Business Trends
2) Using light and dark colour schemes
In order to draw attention, a lot of companies are making use of the light and dark colour schemes when you decide to create a logo or a website. Choosing the colour scheme is up to you but you need to be careful with the dark colour schemes as they can make reading difficult for the consumer.
3) Duotones and gradients
Gradients are the best friends of designers as you can spot them everywhere these days. They add an element of dynamism to design and that is why companies are rather too happy to use them. You can think of mixing many colours if you want to give a youthful energy to your brand. While using duotone and gradients, you need to make sure that the readability is not compromised. You can always seek the help of online tools to test different colour combinations.
4) Bold colour choices
Bringing back the memories of the 1980s and 1990s, there has been an increase in the use of bold colours. Many brands have opted for bold colour choices and it is beyond doubt one of the most important part of product design and branding. Colour can easily influence consumers as it has a deep connection with the subconscious mind. These days, companies wish to use attention-grabbing colours to reach out to consumers. This trend of bold colours is on the rise with more and more top brands jumping into the bandwagon.
Source: Born2Invest
5) Authentic stock photography
Using stock art for your brand has plenty of cons. There are chances of finding similar stock art on the logos and websites of other brands of your niche. This is highly unprofessional and probably that is why the trend of authentic stock photography has set in. These are stock photos that appear to be more genuine. Therefore, many companies are creating their own collection of stock photos that look real. At the end of the day, companies want consumers to trust them. As a bad stock photo can be easily identified, most brands are going in for authentic stock photography.
6) 3D effects
The demand of 3D in graphic design is increasing. Designers are adding more 3D elements to the websites they design and the credit goes to the advancement in browser technology. Though it can be challenging, it brings an amazingly different look. However, if you are considering adding 3D effects to your design, you should not go overboard with it.
7) Fluid effects
Fluid effects are the in-thing these days. They make the designs appear out of the world. With the liquid or fluid effects, you can transform an ordinary looking design to something top-notch. However, you need to make sure that this effect is right for your brand and is employed by the designer. While searching for ways to make your designs look more visually appealing, you can definitely consider adding fluid effects.
Source: Cubicle Ninjas
8) Background text
This is an old style that has managed to surface again in the world of graphic design. It involves featuring text on backgrounds that are a treat to the eyes. Apart from the visual impact it makes, text set on a background helps align a brand’s mission, vision and identity. This way your message to the consumers is easily sent across. This graphic design trend is perfect for grabbing the attention of the target audience.
9) Adding doodles and stains
Back in 2018, illustrations were a rage and the good news is that this trend is continuing to scorch the graphic design scene. Drawn elements are being added to designs by a lot of companies. Currently you will find more of quirky drawings and doodles along with splashes of colours. Using doodles in the design makes the brand seem more consumer-friendly and inviting. The doodle trend can easily replace stock photography. However, creating a doodle is not an easy task. You need to make it look professional as well as hand-drawn at the same time. Moreover, the consistency of the doodles is important. If it is being used in one place, it should become a part of your brand, i.e. it should be used everywhere.
10) Metallic effects
2019 is going to see a lot of designs with metallic effects. The graphic design trend has definitely made a comeback. You can see how giants like Samsung and Apple have been able to add a metallic touch to their designs and are winning the hearts of consumers. If implemented the right way, metallic effects look very classy and sophisticated. However, going over-the-top with it will only make your design look tacky!
So, these were the top 10 graphic design trends for branding your business in 2019. You need to choose the trend that would suit your brand well. Right from the logo of the company to the website and product packaging, there has to be consistency all the way. For the logo of your brand you can always make use of a free logo maker online provided that it is a reliable logo generator. Hiring experts is also a great idea if you want a completely professional look.
Source: Websites 4 Small Business
Always remember that with passing time you would have to keep changing the look of your brand but the above 10 are definitely the best design trends of 2019.
