If you are looking for ways to expand your business online, you may want to try guest blogging and blogger outreach. Apart from website optimization and social media audience, these two strategies are great to increase exposure for your brand.
To learn about proper link placement and other crucial steps, you can opt for Linksly. If you are wondering, how guest blogging and blogger outreach will help you expand? You need to know that when you connect with more bloggers in your industry, you get a chance to resonate with your potential customers like never before.
Bloggers from your industry already have an audience. And, when you become a partner with them, you avail a platform to showcase your brand to a wide audience. This practice is tried, tested, and benefited online businesses.
Source: Marketing And Growth Hacking
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Blogger Outreach
If this concept is still unclear to you, take note that blogger outreach is when you reach to different bloggers in your industry. This practice is also known as blogger relation. This step is all about making and maintaining decent relations with the bloggers who run blogs related to your niche.
Moreover, it requires to exchange blog links which help in promoting the brand, services, and content. Not only this, blogger outreach is the best way to receive traffic on your website. Plus, if you are looking forward to branding visibility, this step will be beneficial.
Guest Blogging
On the other hand, guest blogging is when you write a blog and publish it on other blogger’s blog along with the link of your website or blog. This way, you get a backlink to your website, and you are likely to increase traffic.
Guest blogging is a fun way to interact with a new audience that might become a reader of your blog too. If you have not tried it, this is the time to give it a try and witness its advantages.
At this point, you must be thinking about the platforms, tips, and tricks for blogger outreach and guest blogging. So, here are some comprehensive strategies that will help you begin.
Source: Neil Patel
Submit Content to Websites
You can write blogs or articles for certain websites that appreciate guest blogging such as Lifehack, Huffington Post, or BuzzFeed, etc. However, you need to understand their guidelines before submission to avoid any inconvenience.
Most of these websites let you add backline in author’s bio whereas others allow you to add links in the article. There are also certain Google Search Strings that may help you find the websites that accept blog posts. For example, your keyword + write for us. Although there are many websites that welcome guest posting, you need to stay patient until your turn. Therefore, keep searching for popular websites and blogs to get maximum exposure.
Blogger Network
One of the easiest and quickest ways to connect with a wider audience is to join a blogger’s network. On such platforms, you can find bloggers who are looking for guest posting as well. Most of the time, they provide the requirement and sources for topics as well.
This way, you will not only find blogs of your niche but a chance to publish your blog too. Moreover, you can sign up for emails where you will receive an e-mail on a regular basis with a list of bloggers who are up for guest blogging.
Go through their requirements carefully and craft a high-quality blog. Email subscription is ideal to boost your blog’s outreach and to invite bloggers for guest posting at the same time. Despite that, you need to stay vigilant when opting for this step and look for high PA and DA websites as no one appreciates low-quality links.
Source: Web 2.0 Ranker
Guest Author
If you want, you can become a guest author for a few weeks as well. Many websites keep room for guest posting so you can try one of these to increase reach and visibility. Although it seems handy, their editorial team might want you to write a certain number of blogs or articles.
Plus, you need to consider the category of the website too. For instance, if someone is running a fashion blog, they will ask you to write only on similar topics. Moreover, you might need to sample of your previous work. In this step, you can share your best blogs to increase the chances of guest posting.
Become A Source
It may seem bizarre, but you can become a source to report and drive traffic to your blog. You can log in to websites like source bottle and see if a blogger or reporter needs a source. You can share your content so that they will proceed further.
If your content gets approved, you can see your write-up on their online magazine, blog, or website. This is also a smart way to reach masses because such websites have huge followers. And, when they see highly curated content, they will likely to appreciate it. Hence, you will get a chance an increase your reach, audience, and traffic altogether.
Source: Etudaiye
Mention or Tag Bloggers
You can reach to popular bloggers by mentioning their name or blog links in your blogs after their consent. When writing on a topic, conduct quick research and see if other bloggers have something to prove your point.
You cannot only add their information but opinion as well to create an informative blog. Not only this, when a blogger finds his name mentioned on your blog, they will not only appreciate it but return the favor too. Take note that you need to continue this practice so that more and more people reach to your blog on a daily basis.
Bottom Line
Guest blogging and blogger outreach are the best practices to take your website to the next level. To make the most it, you need to invest some time and find the ways that would work for you. Guest blogging is fun and brings several benefits. However, you need to stay patient and work towards it until you get satisfactory results.
