Why is email marketing so underrated? Unfortunately, many of us think that communication with clients and customers via social media and phone calls are more performing. But let us bust this myth.
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The reasons to use email marketing to grow your business
Among a wide variety of email marketing pros, we want to highlight the most valuable ones:
1. 25% of customers prefer this channel
According to the MarketingPros research, 50,08% of respondents don’t want to hear/receive any notifications from brands at all, while 25,08% said they prefer receiving messages, coupons and special offers via email. Seriously, people still prefer it over all other ways of communication including social media!
Img source: blog.hotmart.com
For non-emergency issues, email is the top channel too, with 32% share, while phone calls are preferred by 29%, online chat by 9%, and social media by only 7%.
2. Email marketing popularity is growing
At Digital Summit Chicago 2018, 25% of reports were dedicated to email marketing against 2017 with only 10%. Besides, 3.2 billion people have accounts with email clients.
These two facts prove that more and more brands are going to use email marketing for its advantages and accessibility.
3. Instant interaction with the target audience
Let us remind you that customers are more likely to respond to email messages, like feedback or survey emails rather than to answer the phone or Skype calls. Sociologists state that it’s connected with two factors:
a) privacy — respondents get more honest when nobody can hear or see them;
b) time — respondents by themselves choose when they have time to answer our questions, it can be even 2-3 AM.
Img source: marketingland.com
Don’t miss out on this chance to get more feedback!
The opportunity to stay in touch with your target audience on a constant basis at any time only emphasizes the importance of email marketing for small businesses and big enterprises.
4. Profit
Among the numerous benefits of email marketing for small businesses and enterprises, profit is probably the most important one. According to the Direct Marketing Association research, emails bring about $40 of income for every $1 you spend. On average, email marketing drives up to 85% of all the profit a company receives. The statistic is pretty impressive. All you need to do is collect contact base, find proper HTML email templates to indulge recipients with your newsletters. That’s it.
5. Brand awareness and credibility
Email marketing can help your business introduce your unique brand identity to the target audience by including your logo, sticking to the color scheme and brand design in your email templates. This all makes brand consistency. And brand consistency in its turn builds brand awareness.
Img source: getcrm.com
There are much more technical options and ways to stick to brand style rather than with text messages (SMS) and push notifications.
6. Your target audience increases
Business email marketing is an essential tool to grow your database as customers share their email addresses quite more often than their phone numbers as they are afraid to be annoyed by our calls.
How can you collect your email contact list? Put a registration form on your website.
Note: in order to stick to the GDPR rules, make sure to use double opt-in registration.
7. Providing customers with only relevant information
To prevent your email being reported as spam or just to prevent yourself from numerous unsubscriptions, you are to provide customers with only relevant information. The more subscribers interested in your newsletters, the more effective they get.
How do you find it out what they like?
Once the person got registered with your website, you should ask him or her to set preferences. Do it right away or with the third email.
8. Emails are informative and keep customers updated, and grab customers attention
Promo is meant to introduce our new product to the world, to endear prospects to the very product by demonstrating it and listing its pros. Easier to do with email newsletters as they normally contain more information than text messages. You can add links, photos, buttons, and even interactive elements.
Img source: hardwaresecrets.com
Share your news, showcase new collections, create teaser campaigns to heat the interest to your products.
9. Sales increase
While promo emails do demonstrate our products, event-triggered emails help us sell. We send out order confirmation emails, shipping confirmations, delivery notifications, abandoned cart emails, that some items are back in stock — they help us keep the customers updated regarding their order.
Many prospects without these messages would just cancel their orders or will not shop with us again!
Summing up
As you can see, email marketing can boost your business.
The best news is that it is in your hands.
All you have to do to succeed in email marketing is:
➢ Thoroughly think your strategy over;
➢ Find a good HTML email editor that helps you create beautiful emails in no time;
➢ Choose the ESP that helps create scenarios (event-triggered emails);
➢ Be sincere with customers.
These 4 tips will help you build strong long lasting relations with customers.
Maybe you have some own ideas or something else to ask or add? We would like to read it in the comments!
Sincerely wish you the best of luck!
