If you are struggling to run 3D jewelry successfully, then this is a perfect article for you. Advanced technology has changed the business world a lot in the last 10 years. It had a huge influence on different fields of business, including the jewelry industry. Many owners wanted to follow the trends in the market. That allowed them to survive in this competitive field. Because of that, many jewelry stores offer 3D printing services to their customers.
Anyway, even if you design the most attractive piece of jewelry, that doesn’t guarantee you success. Many factors have an impact on the success of your business. It is good to mention that some of them won’t be able to control. That’s why you have to focus on the things you can do.
You need to go through certain steps to achieve your goals one-by-one. Let’s find them out together.
Contents
Determine Your Style
Source: The Diamond Loupe
There is a huge number of businesses that will offer exactly the same services as you. Yet, you need to somehow find a way to split from the masses. The first way to do that is to find your style.
First of all, there are two different things that you can offer. The first one is to make products on your hand and try to sell it to potential customers. The second option is to offer 3D Printing services to people. They will come to your store, make an order and your goal will be to turn their idea into reality.
Both types of services have advantages and disadvantages at the same time. For instance, if you plan to use the first option, then you need to research your audience properly. You need to know which things they expect to see. After you do that, you need to combine their ideas with your style. In that way, you will become recognizable among people.
Make a Business Plan
Source: AdobeStock
Okay, let’s imagine that you already have a 3D Printer. Yet, the things on the market are changing rapidly. People start to have different demands and that’s why you need to be prepared for those changes.
It is crucial for each female 3D printing jewelry store owner to constantly invest in the equipment. For example, you are using the same machine for 2 years. Logically, you will have to buy a new one with some better features sooner or later. You need to put in your business plan how you will gather enough money to buy a new one. Maybe you can sell the machine that you already have and add the rest of the money that you earned. If the capacity of work raised a lot, then you will maybe need to buy more than 1 3D printer. If you’ve never worked with such machines, you should learn more about the best metal 3D printers that you can use for your business.
Use the Benefits of Social Media
Source: AdobeStock
Well, we can expand this on the entire Internet world. However, it is not a secret that social media are one of the most powerful tools for advertising.
Businesses that stayed loyal to the traditional way of advertising were not able to survive on the market. This includes 3D printing pieces of jewelry as well. If you do not make accounts on different social media, your competitors will. In that way, they will be at least one step ahead of you.
Our suggestion is to make pages on all social media. Still, it would probably be the best choice to focus your advertising campaigns on Instagram. The reason for that is simple. We like to say that Instagram became some sort of “Fashion Media”. As you know, the content on this platform is focused on pictures and videos. Everything needs to look nice. That’s why advertising on this social media can bring a huge number of benefits.
So, here’s what you need to do. Get a professional camera or hire a professional photographer. Take pictures of your products from several different positions. In that way, you will make some sort of portfolio. The customers will be able to see your skills and creativity. If they like it, there is a huge chance they will make an order.
Additionally, invest some money in the paid-ad campaigns. That is the best way to reach your target audience. It is necessary to put these costs into your business plan as well.
Learn from Your Competitors
Source: 3D Printing Industry
There is one important thing that we need to say. As we said, making a unique and recognizable style is necessary for the success of your 3D printing jewelry. Because of that, you mustn’t copy your competitors! People will sooner or later realize that you are not creative. That will hurt your reputation and credibility among potential customers.
Anyway, that doesn’t mean you should not analyze the work of your competitors. Before everything, their work will tell you which things you need to improve or completely change. For instance, you can compare prices, the target audience, the type of 3D printers that you use, etc.
However, their models can also serve as an inspiration. See which type of products they offer to their clients. After you do that, your task will be to upgrade that and adapt it to your style.
Logically, you will not compare yourself with businesses that are already beginning. Do that with some of the most successful. For instance, we suggest you go and check ltc-proto.com and check which services and products they offer. That might be an inspiration for some of the next moves that you tend to do.
Improve Your Knowledge and Skills
Source: Transpedianews
If you truly want your 3D printing jewelry achieves different successes, then you need to improve yourself as well. Let’s even imagine that you are the best manufacturer in the world. Does that mean you should stop improving your skills and knowledge?
Keep in mind that your competitors invest a lot of effort to improve the quality of their products. They analyze the market every single day and try to learn something new. If you do not invest the same effort, they will sooner or later become better than you.
In case you have workers, then it is necessary to improve their knowledge and skills as well.
