Netflix: a streaming company that is popularly known as Blockbuster’s biggest regret.
When Netflix started up in the late 1990s, their model was exclusively on offering DVD rentals via mail. It is almost difficult to believe they nearly sold to Blockbuster in the early 2000s under threat of bankruptcy. Now, Netflix is a global presence with streaming services available in nearly 200 countries and territories. Additionally, Netflix has consistently impressive financial quarters that directly reflect their impressive growth.
Who Watches the Most Netflix?
Netflix provides their services in India, a country with the second highest population. However, despite their impressive population, India doesn’t watch nearly as much Netflix as the country with the highest user penetration – The United States of America. An Emarketer study shows that in the US, which has a population of 325.7 million, 64.5% of people use Netflix at least once a month. A close second to the US was Norway with 62.4% of their population tuning in.
Changes to Netflix – New EU Laws
In September a law passed in the EU requiring streaming services like Netflix to change their libraries so that 30 percent is dedicated to local content created in the European Union. This means that Netflix will be required to commission shows and movies that are made in Europe or buy premade media in a way that the money benefits the EU National Film funds.
Though this change will definitely cost Netflix money, they luckily project that they are already nearly meeting the new legal quota of EU content, which may mean minimal money will be spent on the endeavor.These changes might affect your Netflix lineup depending on the location from which you stream. Of course, if you are having difficulty finding shows based on your location you can always find the best VPN for Netflix and see any countries Netflix offerings!
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Netflix Statistics and Projections
Though the current quarter has been a bit down for Netflix, the general consensus is that the numbers are a fluke. Numbers are skewed based on real memberships and trials. Not to mention, projections show next quarter should be far better and the stock projections for next year are up over 57%.
Netflix is considered the world’s most valued media and entertainment company. They are valued as being worth more than Disney or Comcast. Their numbers and projections are so impressive that Netflix feels comfortable taking out loans to create even more original series – a smart endeavor to increase their overall worth in the future.
Many streaming services find themselves struggling as Hollywood studios stop licensing their content. In fact, even Netflix was hit by the loss of their Marvel series recently. But with the ability to create fresh and original content to not only exist next to Hollywood’s creations, but to outshine them, shows the moxie that keeps investors around.
Netflix as a Global Presence
Although the United States remains the largest viewership of Netflix, 73 million of Netflix’s 130+ million subscribers are now outside the United States. This Global growth has been a huge factor in the financial growth of Netflix. When you consider that Netflix only began spreading outside the U.S. in 2010, the massive expansion to nearly 200 countries is indicative of a strong company with a healthy future.
Future Projections for Netflix
Netflix’s future is looking bright. Their cash burn has slowed and appears to be on track to continue slowing, which is indicative of sustainability. Additionally, when they have missed a quarterly projection, they can correlate it directly to numbers skewed by free trials. Netflix’s future endeavors and financial strength seem promising, and it is also refreshing to know that they are aware of their limitations.
Netflix has made it clear that they do not plan to get into the sports and news market, as they feel those markets are resistant to the “rise of the internet.”
Netflix has had record years in terms of growth both globally and financially. Though they are forced to meet the challenges of location-specific streaming requirements (a la the EU), they manage to maintain their composure and quality while providing entertainment to people all over the world.
All the numbers, plans, and improvements can’t help but show that Netflix has become a worldwide force in the media and streaming industry. They are going nowhere but up.