– When you think about marketing and advertising, the term „digital agency“ almost seems crazy. With newspapers, radio, television, and other traditional marketing techniques, maintaining some level of modern marketing campaigns is important.
– Within the last few years, digital marketing became one of the most important things of what a business is to a customer. It is no longer enough to run a website or have an unfocused ad campaign. As the Internet becomes connected to everything we do, the importance of digital marketing becomes crystal clear.
– Social media is no longer a simple game and a lot of companies are failing on social media due to multiple reasons, like:
- Not creating a strategy from the beginning
- Posting irrelevant content that serves no purpose
- Having no clear goal in mind
- Working hard, but forgetting to target a specific audience
- Spamming all over the internet
– These are some of the reasons why almost every business comes to the conclusion that social media need to be managed by a team (internally and externally), which is when the dilemma comes in.
Digital Agency, or in-house?
– The choice depends on each particular case. What might work for one business, might not work for another. When searching for what is best for you, you will have to answer a few questions first:
- Can you maintain your social media presence by yourself?
- How much time and money are you willing to spend on managing your social media?
- What are your social media needs?
- What do you expect to gain from a strong social media presence?
– The answers should come easily. Think about the budget, management, expertise and time spent.
Why is it best to hire a digital agency to manage your social media
– An agency can jump right into the social media conversation and start building your brand as they have already helped hundreds of companies like yours. Agencies will easily jump right into business and there will be no need for training.
– Agencies will have a fresh and clear view. They come with new strategies that might be a great opportunity to get new ideas. It will help you expand your opportunities for your brand by creating digital campaigns, brand engagement events, and increasing the visibility on social media. Agencies have more knowledge on how to use social media to accomplish specific marketing goals. In terms of time, it is more efficient to hire an external agency.
– Using an agency who specializes in digital marketing can make everything easier. If your business is finance based, your main priority is to expand that part of the company. The digital marketing aspect can help give your company a boost if needed.
– If you care about the results, hiring a digital agency is the best choice. Agencies spend thousands on software and ads to understand what will work or not. They actively track results to make sure their clients are making money. Agencies are motivated by their client’s success and they want to be recommended by their clients.
– Digital marketing gives small businesses a chance in the big competitive field. It allows small businesses the ability to hold a top ranking position, like a client who outranks big companies, like Amazon by using digital marketing services. It allows businesses to compete with a smaller advertising budget. When managed efficiently, it gives the company control over where and how they spend the money. When you have control and the data, it is easier to make smarter decisions.
– Hiring a digital marketing agency will give you a more targeted audience. One of the benefits of digital marketing is the ability to access demographic data. When you do targeting, you create an ad that is highly relevant to your target market. Because of its relevance, it connects on a level that general advertising cannot. This connection gives it an ability to influence decisions. With search advertising, you can target people with a specific challenge, goal, profession, education level, and buying behavior.
– If you need more work to be done in a shorter amount of time, hiring a digital marketing agency is best for you. You will get dozens of new idea, campaigns, and data. With an agency you will be working with a professional team, the workload will be distributed and will be done efficiently with high quality. With agencies, you will be able to use social media marketing to its full extent and see results in no time, without spending too much time or money.