Why Haven’t Other Vaping Brands Duplicated JUUL’s Success?
When JUUL received a $12.8 billion investment from tobacco giant Altria in 2018 based on a company valuation of $38 billion, the vaping industry was flying higher than ever. There was no reason to believe that the industry wouldn’t continue its exponential rate of growth. Although all signs suggested that JUUL would maintain its position […]
