A mascot is a human or a non-human animated object used to market and creates public awareness for the company. Mascots are used by companies all over the world as a way to relate with their clients. Enterprises like sports organizations, fast food companies, and various brands configure their mascots to target their niche of customers.
A mascot is a cheap and reliable tool used for marketing. If used properly, these mascots become more famous than the company itself. For example, the energizer bunny, Ronald McDonald of McDonald’s, and Colonel Sanders from KFC.
Let’s find out how important a mascot can be for a company.
1. Mascots Define the Theme of Your Business Model
A mascot is much more than an entertaining way to market your business, see here how Slothino used this in a fun way. You can use your mascot to relate with your clients. A mascot should be designed in such a way that it reflects your company’s values and tone of doing business. Your mascot is an amazing tool to educate your potential customers about the way you get business done. In short, your mascot can embody the spirit of your company, and customers can certainly notice it.
Customized mascots attract customers due to their unique design and the targeted approach of the design. Entice new customers by creating a backstory of your mascot. Use your mascot to create a new outlook for your company.
2. Engage your Audience
Mascots are an amazing outlet for consumer engagement. You can use your mascot to market your product over several platforms. Send your mascot to community events, use them in the company’s exhibitions, or use them in your online marketing campaign. A custom mascot, made especially for your company, is a great way to bring the community together and leave a lasting impression in their minds.
One of the core strategies of marketing is to relate to your audience and form a connection. Custom mascots can prove to be an important assent on this assignment. The use of mascots can penetrate the audience of all age gaps.
3. It’s Cheap and Effective
Usually, people believe that creating a mascot for your company could cost a fortune. In reality, the cost of making a mascot much lower than people think. Mascots are a cost-effective way to propagate your brand’s name. With mascots, you are in complete control of the marketing strategy. They are much cheaper than signing a celebrity as your brand ambassador. Moreover, the money you save on signing famous personalities as brand ambassadors can be used in market research for deeper penetration.
4. Mascots and Online Presence
Social media has changed the marketing industry. If you want to penetrate the market you need to take full advantage of all the social media platforms available to you. You can use your mascots most effectively on social media platforms.
You can use your mascot to interact with your audience more casually. This way you can increase your brand visibility and awareness among your audience. There are several ways you can use social media to its full extent. We have picked up some suggestions for you from famous marketing agencies worldwide.
Create Instagram and twitter account for your mascot, post cute and interactive posts, and conduct fun surveys to know more about your target audience. A Facebook profile goes a long way, as you can use it to spread the word about your company to a very wide range of audiences. Announce sales and discounts on twitter to gain customer loyalty and to generate excitement online.
Social media platforms can also help in generating more traffic on your company’s website by linking your official website’s link with everything you post on social media platforms.
5. Mascots Make You Stand Out
Imagine you are at a packed symposium, you have probably been handed out multiple brochures of various businesses, but once you come back what are you going to remember? A generic brochure with nothing exciting, or a flashy bunny who played with your kid as well as gave you his business card? Probably the bunny right! That’s exactly the impact mascots have.
Mascots make your company stand out from the competition. You will be able to leave a lasting impression on your customer’s subconscious.
6. Mascots Are Fun!
After all the technical discussions about the importance of a mascot in any business model, one thing is for sure. That is, mascots are a lot of fun! People of all ages, young and old connect with them on a personal level. People gather around these furry and cute caricatures to have a laugh and have fun. Not only mascots are a great way to market your product but also prove to be an essential tool to improve your company’s public reputation.
Corporate identity and brand awareness are probably one of the crucial steps to increase your product’s sales and to create a positive opinion of the company in the public’s eye. This is where mascots come in. with their cost-effective but penetrating nature, mascots are a must-have for any company. In today’s world of cut-throat competition having a little edge over them is always a good thing. And mascots will provide you just that.
With growing social media influence on everyday users, digital marketing has become one of the leading demands of companies all over the world, with a designated mascot you can target your consumers rather than doing a vague and wide market campaign.
Your mascot not only embodies the spirit of your business but also defines the tone of your business dealings. A well-made mascot can withstand years of changing trends with just a few minor tweaks. And with time your mascot first becomes synonymous with your company’s name and later replaces it.