It is not easy to survive in this ever-evolving digital landscape, especially for those who are in the printing industry. Print business owners need to quickly adapt to the changing scenario of the industry in order to stay competitive.
According to the market sources, the printing industry will continue to decline if it fails to adopt the new conditions. Some of them are adapting while many still have issues.
Thousands of owners are looking for new ideas to drive more sales into their printing business. As a print business owner, you need to focus on two main things – retain your loyal customers and grow the base of your clients.
Here are five ways to attract more customers and drive sales to your print shop.
You need to introduce your company to a potential customer base. You need to make your brand highly visible, and it is only achievable through marketing. Experts at Rayacom Premium Printing say that the easiest way to communicate with your customers is by increasing your brand recognition. Putting your name in front of your customers will help improve the visibility locally.
Sponsorship is one of the most celebrated community marketing strategies. Determine your typical customers, where they come from, what background they have (business/individual), etc. Track down the places/events where your potential customers love to go and have fun. This may include – local cafes, charity events, sports leagues, community festivals, etc. However, it requires some investment to be made, but it will make sure that your company name and logo are clearly visible to people.
#2 Employ Sales Representatives
You need help when you want to expand your business offerings. Hence, it is time to hire new members. Look for people who are great at selling things. The sales representatives will help you make your print business visible in places where you wouldn’t typically have a prospect to gain any business. The objective of hiring sales representatives is to place someone around people and regions where you can’t reach.
#3 Create a Website for your Print Business
To boost your print marketing sales, you need to befriend digital marketing. It is no longer an option; you need a website in order to communicate with your potential customer base.
If you look at the stats, more than 90% of the potential customers visit the website before contacting the business and more than 70% of the potential customers rely on online search for finding local businesses, and more than 50% of the online searches done are about the business’s services and products they offer. You can provide information about services and the products you offer on your website.
#4 Email Newsletters
You need to stay in contact with your already existing customers for retaining a customer base. Newsletters can help you maintain a healthy relationship with your customers. It is not only inexpensive but practical as well. You can write newsletters for your company and even for your customers.
#5 Evolve with Technology
People will not come to your shop if you are offering the same old outdated printing services. As the market is evolving, the needs of people are also changing. You need to use the latest technology in the printing industry and implement it in your print business.
It is not possible to drive sales overnight. You need time to study the current market scenario – the technology used, what customers want, etc.