It’s safe to say that Facebook is almost everywhere. 2 billion active users make it one of the biggest and wide-spread social networks, and as such, it’s a perfect platform for marketers.
Facebook was the first social media platform to integrate ads. Even with Zuckerberg’s plans to reduce the impact of ads, Facebook will stay a very important platform for all marketers. However, everyone trying to draw more attention to their products on Facebook has to understand how fierce the competition is. 93% of marketers said they’re using Facebook ads regularly. That’s why it’s crucial to pay attention to details and make sure you get the advantage over others. Fortunately, there are a couple of tips and trick to follow and use that can help you stand out and gain the edge over your competitors.
Choosing the right category for the business page is the first step, after creating a business page. Facebook will offer you six options when you start creating the page. Choosing the right one, local business or place, for instance, will give you the features you will need. Each category has different features.
Choose the right photos. The profile picture, in case you’re running solo, should be a close-up or a headshot. On the other hand, if you’re a brand, you can go with your clean, minimalist logo.
The cover photo is where you can get more creative. It’s where you can place your slogan that should include a call to action. Many use it for announcing some news, and so the cover photo changes every time you have something new to present.
Facebook also gave us the option to put a video on the cover. If used properly, this Facebook marketing strategy can have amazing effects on visitors.
Don’t be afraid to post something other than links. It’s important to diversify the content and always offer something new and different.
While it might sound counterintuitive, the content shouldn’t always be solely promotional either. Give your visitors something informational to read or watch, it will keep their interest and they will count on your page to deliver interesting and engaging content.
Marketing partnership can be an effective and relatively inexpensive way to promote, but choosing the right marketing partner is crucial. The customers will be intrigued and pleased to see the pairing.
Choose your CTA button wisely. It’s a button that can be found on every Facebook page and you can choose what your CTA button will say. The options you can choose from are: Book Now, Use App, Sign Up, Watch Video, Shop Now, Play Game and Contact Us. What you should choose depends on what your conversion goal is.
Optimize the post timing. When you post something is equally important as what you post. There are good times and bad times for posting. Social scheduling allows you to schedule the posting for the optimal time of the day so you don’t have to do it real-time.
Try to minimize your response time. People like to get the answer from you as soon as possible. It should be in your interest to respond quickly as well, as you don’t want the interested potential customer to change his or her mind. They usually expect to get an answer in 4 hours or less.
Bottom line is – you don’t need to change everything about your page in order to see results. It’s the small things like these that make the biggest difference.