After Instagram has officially announced the new smart newsfeed, some metrics and principles of work with this social network have changed: now the number of subscribers is not as significant as the number of people who have seen the post – it is called engagement. SMM specialists are fighting for the growth of engagement with […]
What digital advertising is about and why companies need it? Polus.media is going to cover these areas in our today’s article. Numerous surveys prove that more than half of purchasing solutions were made after watching advertising videos, approximately the same amount of decisions to buy can be tracked from Facebook. We may say that people […]
There is one thing that you need to remember about social media platforms – they are constantly changing. What worked last year is probably long forgotten now and what was a trend a week ago is probably not anymore. In this article, you will be able to read about how marketers use social media platform […]
If you are a blogger or online marketer, you know how important it is to reach the right target audience. Here are some of the best ways to drive targeted traffic to your website or blog. Your website will probably be the most important asset you have in your online marketing, so you should ensure […]
Contrary to popular beliefs in the 21st century, the outdoor advertisement is by no means dead and buried. The rise of digital marketing has opened the topic of whether the outdoor advertisement is still a viable choice for businesses and brands to market their service or product. The success of digital marketing is further fueling […]
How it works PPC or pay per click advertising is a powerful tool you can use when you need new visitors on your site. What it means for you, an owner of the website, is that you get to buy visits to your website, instead of waiting to earn them organically. PPCs popularity has been […]
The implementation of Google AdWords has really changed the SEO landscape, and whatever your opinion of it, if you’re not on the bandwagon you’re missing out. AdWords is a simple concept that opens the door to a number of possibilities. It works by giving you the chance to add extensions to your adverts with the […]
We are living in a world where you can perform any activity of your choice online without necessarily having to move from your current location. People can do shopping, make new friends, listen to music or play games online at any time of the day. This action tends to save on time that would otherwise […]
When we talk about how marketing has changed in the last 10 years, many people assume it is a minor change like the availability of online buying options. But the fact is, marketing in its entirety is no longer what it used to be. According to Brian Fetherstonhaugh, CEO of Ogilvy One, marketing is no […]
