If you have not seen any of Ryan Higa’s videos, you most definitely need to click on the YouTube bookmark button and search him up. Ryan Higa also knows by his YouTube username „nigahiga“. He is an American comedian, YouTuber, and actor. He is well known for his comedy videos on YouTube, which was the most subscribed channel on YouTube from 2009 to 2011, which is the second largest span of time behind PewDiePie.
He first burst onto the scene in 2006, when he posted videos of him lip-synching to songs, which eventually blew up and made him what he is today. Some of the other videos are his comedic „how-to“ videos, such as „How to be a Ninja“ or „How to be a Gangster“, and many more. From the time he started building his career on YouTube, he has grown to become quite popular on social media networking sites.
Clearly, Ryan’s use of himself as a brand really works, people adore his videos and him. He is funny and most of his viewers can relate to him and to the topics he talks about in his videos. His channel serves as a base for all of his other social media accounts. Ryan now has almost 20 million subscribers and his views per videos are about 3-15 million. The main concept that keeps Ryan always relevant is that he is consistent and his topics are always relevant.
Nigahiga also raises questions about important issues and offers „words of wisdom“ in his popular YouTube videos. Often, you will notice him releasing video in which he is ranting about important problems in today’s world. Videos like „A world without Police!?“ or the one about „Unpopular opinion: Cyber Bullying“, include more unpopular opinions, messages to haters, stereotype, and racists. Not only does he attempt to show a meaningful and human side in life with his posts, but he often offers life lesson and wise words to his subscribers and followers. The one thing that he is constantly trying to focus on and the thing he is trying to tell his followers is that before you point a finger at someone else, it is most important that you look at yourself first.
He is probably the perfect example of transmedia and a master of creating a virtual community where his audience can interact with him. His YouTube channel acts as the main social media platform where he branches off into Instagram, Twitter, Facebook, and his own app „Tee-Hee“. Although he posts the same material on each platform, there are different levels of engagement he provides. His Twitter account seems to be the most involved in relation to talking in depth about what is new, rather than posting it to YouTube. He is able to communicate with his followers by retweeting and direct messaging them back if they had any comments.
Ryan Higa is an exceptional YouTuber and definitely something you would want to watch in whatever mood you might be in, because not only will you get hooked to his videos, but he might be able to make you smile as well.