Promoting your brand online is key to business success, especially in 2019! The internet has changed everything, and businesses that once would be limited to a small geographic area or just simply through word-of-mouth can be known anywhere around the world.
It takes a bit of clever – yet well known – marketing, a pinch of imagination, a dab of advertising and a great product to fly in the highly commercial and digital world of fashion and clothing.
Whether you are selling print tee-shirts, fashion military or even intricate evening gowns, knowing how to promote your clothing brand online can make all the difference to stock flying off the shelves to having boxes piled with the stuff marked, “unsold”.
So, what are the ways you can promote your clothing brand online? Here are some tips!
Whilst there are lots of third party avenues to sell your clothing such as eBay, Etsy and even Amazon, having your own brand website sends a clear and calculated message to your audience – you mean business.
A brand website gets to demonstrate things such as;
- The vision of the company
- Ethical sourcing of materials
- Production methods
You get to control the message you and your brand has in the wider world but also, you get to create a relationship with your audience from the very beginning.
Thinks like email captcha to send offers, to high-resolution imagery of each product item or a simple email contact form so that you can do a lot of research, feedback and even chatting to those who make a conscious decision to spend money with you is important.
Customer relationship management and being able to implement that is key to the success of businesses today, a brand website can do a lot of that for you. There are programs that integrate with your website automatically, so it is well worth the time, and investment to make it work properly.
We know how Social Media has been taking over the world but really, if you have a business and you’re not using it to the fullest of its potential, then you are missing one of the biggest business giveaways of a lifetime.
Your online clothing brand is a key player in this social media world, we know this because we see hundreds if not thousands of brands vying for our attention on a daily basis – all in the fashion world!
Knowing things like;
- Brand messaging
- Visual styling
- Sales promotion techniques
- Social ads
Knowing some, or all of these strategies will make your social media presence work for you in short, medium and long term – see this blog for some specific Instagram tips. Being first to market on these platforms is no longer an issue, but having the right kind of strategy to get your message and brand to a wider audience is key.
Start a blog/vlog
We know the importance of blogging all too well, but there are lots of reasons to start a blog and even a vlog on your site and something like YouTube.
There is so much that could be achieved through a blog, especially when it comes to telling your brand story, pointing out the latest fashion trends and even having fun with it all by creating content designed specifically to showcase and entrust your brand to potential customers and loyal ones.
Vlogging, however, could be used to create a real narrative behind your business, the daily goings-on. It could be a structured format, it could be a documentary-style or it could just be capturing the best and worst bits.
People want to feel involved with your brand, especially if they are joining you on a journey to discover what makes your business so special. Fashion is highly competitive, so trying to find solutions that would showcase something different about you and what you do, these are great ways.
Blogging and vlogging also increase the opportunities for you to be discovered through Google searches. They help improve SEO and hot topic pieces can even, if they hit the right demographic and social cycle, become part of the news highlights.
“Everyone has a podcast” you will hear digital professionals scream but the reality is this, done the right way, you can create an amazing podcast that could ask the types of questions and provide lots of answers – and even have an entertaining conversation about fashion that could reach thousands if not more. See this guide for more info on how exactly you can start a podcast.
Long-form audio is proving to be one of the biggest growing marketing practices with tangible results over the last five years.
So what kinds of shows could you have?
- A chat show with stylists
- Interviewing people in the industry
- Talking about the latest trends in fashion
- Doing reviews from red carpet nights
It could be one of those things, or all of those things or even more topics. Whatever it is, be sure to stay consistent, do a podcast a week, or twice weekly. With your social media and blog/vlog, you could easily create up to 20 pieces of content per week! (see next point)
Maximize your content
This is something that is forgotten about regularly but, your content needs to be maximized. What we mean by this is, take one piece of content and splice it up!
Let’s say you create an infographic for your blog – something about, the history of the little black dress…
- Well, you could slice that up into segments and put that out across your social media. (5 pieces of content)
- You could do a vlog about the same topic. (1 piece of content)
- You could write a long-form blog. (1 piece of content)
- You could do a podcast on it. (1 piece of content)
- You could do micro-segments on your Instagram from the vlog (5 pieces of content)
- You could do micro-segments on your facebook page from the podcast. (5 pieces of content)
From one infographic, you have 18 pieces of content that you can use across all of your social channels.
Your clothing brand needs online exposure, be sure to get a marketing strategy that works for you and plan months in advance. You will create content and a brand vision that your customers will be invested in from the very get-go.