8 Artistic Ways to Use Digital Signage

Whether you want to promote new services and products or if you are promoting a new event, you can implement a digital sign to your business facility. However, when you think about it, those signs might all look the same or feature similar things – which will not make your business stand out from the crowd.

If you found yourself in a situation where you want to have an artistic digital sign, you are reading the right article. In the text below, you will find out 8 artistic ways to use them, as well as the benefits they can give you. Let’s take a closer look at the article:

1. Keep it Fun And Entertaining For Your Customers

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Waiting in line means a lot of frustration and it usually makes people reach out to their phones. And, when you think about it, looking at the screen of their smartphones is a natural way to pass time. However, you can do the same thing with your signage – use these displays for entertaining your customers while they are waiting.

Create a slideshow of interesting pictures, promotions, new products, and current events. You can even use them for broadcasting the news or for your little customers, some cartoons that will keep them occupied for the entire wait. The pictures will give them something to look at while they are waiting, which will result in them having a better experience.

2. Promote Sales, Specials, and Discounts!

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If you are planning on implementing discounts, sales, or specials during the holiday seasons, use the screen for showing what you are offering! Whether you are a clothing store promoting Halloween costumes or a coffee shop that implemented a new Christmas coffee, digital signage will alert your customers about your special offers.

3. Opt For Several Screens to Make a Large Picture

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Another interesting way of showcasing what you offer is to synchronize several vertical screens to form one, single window – which is made easy by various platforms. Now, the best thing about this is that it will be large, meaning that all the people waiting in line will see what you are offering. If you want to see what platforms can achieve this, check out Videon.io.

4. Use Them For Showing Directions to Your Customers

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It can be difficult for people to navigate a facility for the first time. However, with a digital screen, you can make things fun for them, as well as help them a room, products, or person they are looking for. Now, this does not mean that you should have one screen displaying a map of the entire building, but it means that you should place the screens at the entrance, elevators, intersections, and so on.

This will help customers navigate your business space better and easier, and it will also make them feel like they are on a treasure hunt! You can opt for a display that is static or one that people can interact with by swiping or tapping the screen for more information.

5. The Weather, Date, Time, And News Reports

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Having these screens does not mean that you should only display information about your business. It also means that you can display other things that your clients will find quite useful and entertaining. Feature the weather reports or promote local events that are happening in your community.

Keep in mind that mentioning these events will make you an active community promoter which is something people love to see, especially in smaller cities. Displaying the date and time is also useful for your customers, especially the ones who might have forgotten their smartphones at home.

6. Create Stronger Relationships With People

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If you are looking for ways to show the “human” side of your business, digital signage can help you with creating a strong relationship with your consumers. For example, add a bit of personality by introducing your employees to your clients. Show them short information about your staff members, what their hobbies are, and what pets do they have. This will help your clients put a name to the face.

Showcasing these things on the digital displays will allow people to connect with your brand and employees better, it can spark conversations, and it will definitely show that your staff members are more than just people working behind the desks. Hence, it will simply make the customers relate to your business better.

7. Answer The Frequently Asked Questions/FAQ

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By answering FAQ on your displays, you will make things easier for your customers and employees. If people ask a lot of questions about your service or products when they visit your company, answer those questions on interactive displays. This will allow people to find out the answers that they have and it will save them and your staff a lot of time.

Keep in mind that people are different, so for instance, shy people might not ask you something about your services/products, but a digital screen can help them by answering the questions that they might have.

8. Raising Awareness For a Specific Cause or Event

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Shoppers are becoming more and more environmentally conscious, hence, they are constantly looking for brands that give back to the community and our environment. If your business is involved in any charitable work, promote the cause by using your digital screens. You can also choose to add how you made your products more Eco-friendly, like reducing waste or using recycled materials.

And, you should not only promote these causes, but you should also invite your consumers to take part in it with you. Tell them what they can do, where they can find more information about it, how they can make a difference and other important things that people might want to know.

Conclusion

As you were able to learn, these 8 artistic ways of using your digital signage will not only make your business stand out from the crowd, but it will also bring you a wide range of benefits that traditional signs cannot. So, now that you know what you should do, do not waste any more time, and start thinking about how you will use your digital signage right away!